Superstudio

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Superstudio was an architecture firm, founded in 1966 in Florence, Italy by Adolfo Natalini and Cristiano Toraldo di Francia. in 1967, Natalini established three categories of future research: “architecture of the monument”; the “architecture of the image”; and “tecnomorphic architecture”. Many of their projects were originally published in the magazine Casabella, and ranged from fiction, to storyboard illustration, to photomontage. The Continuous Monument: An Architectural Model for Total Urbanization, 1969 Twelve Cautionary Tales for Christmas: Premonitions of the Mystical Rebirth of Urbanism,...

Natalini wrote in 1971 “…if design is merely an inducement to consume, then we must reject design; if architecture is merely the codifying of bourgeois model of ownership and society, then we must reject architecture; if architecture and town planning is merely the formalization of present unjust social divisions, then we must reject town planning and its cities…until all design activities are aimed towards meeting primary needs. Until then, design must disappear. We can live without architecture…”