Superkings

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Superkings are a popular brand of cigarette produced by Imperial Tobacco that is available in the United Kingdom and Ireland but various other brands of a similar name may exist around the world.

The name is derived from the 100mm length of the cigarette, which was amongst the first in the UK to be longer than the usual king size. Indeed, the term is often used to describe any cigarette of regular gauge but with additional length to a king size cigarette. Superkings packaging is marked by vertical bars of gold and black, blue, white or green designed to emphasise the increased length. The filter is light brown (white for menthol) with 2 gold circles at the base. The name and crest are printed on the cigarette near the filter. They are available in regular, light, ultra-light and menthol varieties. The brand is most often associated with female and elderly smokers.

Because superking sized cigarettes are often the same price as the regular kingsize cigarettes of the same brand, it is a common rumour that they are made from the leftover materials of cigarette production, and so are of a much lesser quality than regular sized cigarettes, however the brand clearly has a strong consumer loyalty regardless of this.