Super Saver Foods

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Super Saver Foods
Type Grocery
Founded 2004
Headquarters Boise, Idaho
Industry Retail
Products Bakery, dairy, deli, frozen foods, general grocery, meat, produce, seafood, snacks, liquor
Website None

Super Saver Foods is a United States price-impact grocery franchise. It's currently owned by Albertsons LLC. It is a no-frills grocery store where the customers bag their own groceries at the checkout. Super Saver stores are located in Utah.

Contents

[edit] History

[edit] Acme version

Super Saver was a brand used by Acme on the East Coast for discount format grocery stores in the 1970s and 1980s. The brand was ultimately retired.

[edit] American Stores version

American Stores logo
American Stores logo

In the mid 1990s, American Stores Company decided to start a discount format grocery store chain in California. They built new stores in Southern California (Indio, Oceanside, Anaheim, National City), and converted about 6 Lucky Stores (3 in Sacramento, Pittsburg, Vacaville, and Woodland) to the format in Northern California. Initially, ASC named these stores Price Advantage, based on the Lucky Advantage prototype store in Escondido, CA. Price Club sued ASC over name infringement shortly before grand opening. The stores were swiftly rebranded Food Advantage the night before Grand Openings, with the word "Price" marked out with a thick ink marker on every label, tag and sign in the store. A scaled down warehouse store, Food Advantage featured no bakery or deli, with its concept modeled in a similar fashion to Food 4 Less stores.

In the coming months, ASC would rebrand these stores as Food/Price Advantage. Finally, ASC decided to rebrand them as Super Saver, bringing back the familiar logo that had been used decades earlier in PA.

In 1999, Albertsons purchased ASC. A number of the Super Saver Stores were divested to satisfy anti-trust concerns, but a few remained. By 2003, the only remaining Super Saver Stores still operated by Albertsons were in Indio (closed in 2005) and Woodland (closed in 2006).

[edit] Albertsons version

In 2003, Albertsons then announced that they would be developing a new hispanic format in Southern California, and would be calling it Super Saver. A few Albertsons Stores converted to Super Saver, as well as a Max Foods location near the Mexico border in San Ysidro.

In 2004, Albertsons announced that they were creating a discount grocery store division that would operate initially in Texas, Louisiana, and Florida. This division would be an independent operating subsidiary of Albertsons known as EXTREME, Inc. These stores would be converted poorly performing former Albertsons Stores and the name used on the store would be Super Saver. At this time, the Super Saver logo was redesigned. Albertsons also rebranded two former Food 4 Less Stores in Utah to Super Saver at this time, but continued to use other names for discount format stores in CO, parts of CA, and perhaps other places (Max Foods and Grocery Warehouse). The Super Saver Stores offered Acme products for private label goods rather than the Albertsons brand.

In 2006, Albertsons was dissolved as a company. The EXTREME group was sold to Cerberus Capital Management, also known as Albertsons LLC. That same year, Cerberus has made a decision to close the entire Super Saver Store chain on August 1, except for a couple of stores in Utah. [1]

[edit] References