Super Local

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Super Local was coined by Scandinavian media and technology company Super Local Media as an expression for a new type of media that would be more local than any already existing media channel.

For instance, when publishing an article or an advertisement in a traditional local news paper, precision of target audience is restricted to the geographical area that the paper covers, like a suburb, city area or small town.

However, when coupling XHTML or Java-based mobile Internet services with mobile positioning, precision can be as good as 50 meters (approximately a city block) in urban areas, allowing advertisers and journalists to pinpoint their audience with much higher precision than with traditional media.

See also: Location-based media