Super Greg

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Super Greg is a fictional DJ created by copywriter Linus Karlsson and creative director Paul Malmstrom for the Minneapolis advertising agency Fallon McElligott as part of a viral marketing campaign for American jeans company, Lee Jeans.[1][2] The campaign launched with a one-page website (www.supergreg.com)[3] and culminated in a TV commercial where Super Greg has a showdown with Lee's mascot, Buddy Lee.

It is believed by many that Super Greg was performed by Sacha Baron Cohen[4] though the actor has not confirmed this. Cohen's own Ali G character bears a striking resemblance to Super Greg.


[edit] References

  1. ^ Creative: Campaigns - Fashion Statement, All Business, 2000-07-31, <http://www.allbusiness.com/marketing-advertising/4188697-1.html>. Retrieved on 27 April 2008 
  2. ^ Can't Bust 'Em. Business News. ZDNET Australia (2001-01-10). Retrieved on 2008-04-25.
  3. ^ "Mirror" (online copy) of original website
  4. ^ [http://www.imdb.com/name/nm0056187/otherworks Other works for Sacha Baron Cohen], IMdb
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