SuperPretzel
From Wikipedia, the free encyclopedia
SuperPretzel is a brand of frozen pretzels marketed by J & J Snack Foods Corporation. The basic product is a box containing 6 pretzels, which are designed to be heated in either the oven or microwave, as well as a packet of salt to add to the pretzels.
Also available are pretzel bites, with or without cheese in the middle. Other products may be available, varying by market locations.
[edit] History
In 1971, a man named Gerry Shreiber bought a struggling pretzel company in bankruptcy court for about $70000. At the time, sports stadiums did not have much of a menu, and most people did not know what a soft pretzel was. However stadium food turned out to be an excellent market. To build a display case, Shreiber got some metal hooks in the shape of a tree, and built a glass case around it. He branded the name "SuperPretzel", in likeness to Superman.
When sales increased, the production line was expanded. He told his manufacturing engineer that he wanted a fully automated line. The engineer told him he was dreaming, so they called it "the dream line"; but eventually it became a reality. As of April 2008, Shreiber and/or the SuperPretzl brand/company is worth over $100M.[1]
