Sunshine Desserts

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Sunshine Desserts was the fictional company for which Reginald Perrin worked in British sit-com The Fall and Rise of Reginald Perrin.

Managed by "C.J.", the company was in a financial nosedive which reflected Perrin's own psychological deterioration, and went bankrupt not long after Perrin's departure.

Many of Sunshine Desserts' former staff were hired when Perrin's "Grot" chain of stores became successful, in a deliberate attempt by Perrin to sabotage its success.

The building used for the exterior shots of Sunshine Desserts is in Telford Way near North Acton, West London. The company name in large letters was placed above the entrance, with some letters removed for comic effect.