Sun Cellular
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| Digitel Mobile Philippines, Inc. | |
|---|---|
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| Type | Subsidiary |
| Founded | Manila, Philippines (2003) |
| Headquarters | Quezon City, Philippines |
| Key people | Raissa Anne S. Bola, President and CEO |
| Industry | Mobile Telecommunications |
| Products | Postpaid/Prepaid Subscriptions Voice SMS MMS Value-Added Services Unlimited Services |
| Parent | Digital Telecommunications Philippines |
| Website | http://www.suncellular.com.ph |
Sun Cellular, formally known as Digitel Mobile Philippines, Inc., is a mobile telecommunication service provider in the Philippines. The company is a wholly-owned subsidiary of Digital Telecommunications Philippines, or Digitel. Digitel is in turn owned by the JG Summit Group with a minority stake held by the TeliaSonera Group. It is assigned to an access code of 922/923. It began its operations in 2003, positioned as a latecomer in the market allowed it to put up infrastructure at lower cost.
Sun Cellular gained popularity because of its "24/7" offer of unlimited text messaging and calls for a fixed price for Sun-to-Sun transactions. This led competing networks Smart Communications and Globe Telecom to offer similar but higher-cost plans.
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[edit] History
Brief History
- March, 2003
- Sun Cellular began operations in major cities of the Philippines
- October, 2004
- Sun Cellular began to offer 24/7 Call and texts unlimited for 250php a month and 100php for 10 days
- Covered more areas of the Philippines
- March, 2005
- Sun Cellular began to offer call and text unlimited for 350php a month and 100php a week
- Sun Cellular began to also offer texts unlimited for 150php a month and 50php a week
- Sun Cellular improved their service much more and increased the capacity of their network
- February, 2006
- Sun introduced a free voice calls included in texts unlimited cards for 4 hours and 1 hour respectively
- March, 2006
- Sun increased the price of their texts unlimited cards to 450 and 150 respectively
- September, 2006
- Sun introduced the 100php call and text unlimited for 5 days
- February, 2007
- Sun introduced 25Php 1 day call and text unlimited
- June, 2007
- Sun Cellular Offered 1 day text unlimited with 10 mins voice calls for 15Php
- December 14, 2007
- Sun Cellular offered the Php 5.00/minute of IDD Top 10 available to Pre-paid and postpaid subscribers
- January, 2008
- Sun Cellular introduced the accumulative validity period of unlimited loads and regular loads
- Sun Cellular offered Call & Text Combo 10. For Php 10, one can get 40 SMS to SUN, 10 minutes of SUN-to-SUN calls, and 10 SMS to other networks.
- May 2008
- Sun launched their 3G service as a data-only mobile broadband similar to SmartBro using USB modems.
- June 2008
- Sun officially launched their 3G service for other services like video calling and cellphone internet service to their subscribers in NCR.
[edit] Slogans
- Sun Cellular: Eveything Important is under the sun
- Sun Cellular: Better Network, Better Value
- Sun Cellular: Sun-tawag Lang 'Yan
- Sun Cellular: Mas-masaya pag Unlimited ang tawagan
[edit] Popular Strategies
According to Raissa Anne S. Bola, former CEO of Sun Cellular, before Sun entered the market, the competing giants Globe and Smart had been running smoothly and is competing for the same price of service, while the lower providers of these two companies (called "Branches") namely Touch Mobile and Talk n' Text offers low prices on calls and services. When Sun Cellular entered the scene the two 'giants' did not feel threatened by the newcomer. Sun was left behind and needed of a plan to lure more subscribers to their network. This became the origin of UNLIMITED. Sun used this strategy to lure customers, and sure enough, the population grew each week. And the strategy was so powerful that both Globe and SMART were forced to follow.
Sun, today, is providing the best offers and services for its subscribers. Sun Cellular is branded as the fastest growing network in the Philippines. In fact based on an insider working for Sun, the network's cell towers will match those of Globe's by the end of 2008
[edit] Services
[edit] Regular Services
- Voice Services
- Call Types
- Voice Mail Service
- Call Management
- Messaging Services
- Local Text Messaging
- International Text Messaging
- Multimedia Messaging
- GPRS
- Data/Fax
- 3G
- Data (Requires a modem and a 3G sim)
- Video Calling (mid-June)
[edit] XPRESSLOAD
Sun Cellular's electronic prepaid reload service allows to load "Over-the-Air" via an accredited Sun Xpress Load Retailer. Aside from giving FREE SMS every time of purchase regular load, Sun Xpress Load now provides the ease of a one-stop reload shop by allowing to purchase Regular Loads, the best value Unlimited Services, Special Loads, and Value-Added-Service Subscriptions.
[edit] Regular Load Denomination
| Denomination | Validity | Free Text |
|---|---|---|
| 10-19 | 1 days | N/A |
| 20-29 | 2 days | 2 |
| 30-39 | 3 days | 4 |
| 50-74 | 7 days | 8 |
| 77-99 | 10 days | 12 |
| 100-124 | 15 days | 16 |
| 125-149 | 20 days | 20 |
| 150 | 30 days | 25 |
| 300 | 60 days | 50 |
| 500 | 60 days | 90 |
[edit] Unlimited Services
| Denomination | Description | Validity |
|---|---|---|
| Call&Text Unlimited 450 | Unlimited Sun-to-Sun Call and Text, preloaded with P50 regular load | 30 days |
| Call&Text Unlimited 150 | Unlimited Sun-to-Sun Call and Text, preloaded with P25 Regular load | 7 days |
| Call&Text Unlimited 100 | Unlimited Sun-to-Sun Call and Text only | 5 days |
| Call&Text Unlimited 25 | Unlimited Call and Text only | 1 day |
| Text Unlimited 150 | Unlimited Sun-to-Sun Text, preloaded with 4 free hours voice calls | 30 days |
| Text Unlimited 50 | Unlimited Sun-to-Sun Text, preloaded with 1 free hour voice calls | 7 days |
| Text Unlimited Lite 20 | Unlimited Sun-to-Sun Text only | 2 days |
| Text Unlimited 15 | Unlimited Sun-to-Sun Text with 10 mins of voice calls | 1 Day |
| Daylite 100 | Preloaded with P30.00 Regular. Unlimited Sun-to-Sun Calls from 12 midnight to 6 pm. P0.25/min Sun-to-Sun Calls from 6:01 pm to 11:59 pm and unlimited Sun-to-Sun Texts All Day, All Night. | 7 days |
[edit] Special Loads
| Denomination | Description | Validity |
|---|---|---|
| Sulit Calls 30 | One Hour of Sun-to-Sun Calls | 7 days |
| Convert-A-Load 50 | Get 70 text messages to other networks. | 10 days |
| Convert-A-Load 25 | Get 33 text messages to other networks | 5 days |
| Top10 IDD Calls 30 | 5 minutes of overseas call to Top 10 destinations**. | 1 day |
| Top10 IDD Calls 100 | USD0.10*/minute to Top 10 destinations**. | 30 days |
| Call & Text Combo 20 | 25 minutes of SUN-to-SUN calls, 25 SMS to other networks, and 80 SMS SUN-to-SUN. | 1 day |
| Call & Text Combo 10 | 10 minutes of SUN-to-SUN calls, 10 SMS to other networks, and 40 SMS SUN-to-SUN. | 1 day |
* Subject to NTC prescribed FOREX rate
** US (Mainland), China, Hong Kong, Canada, Singapore, Thailand, Malaysia, Brunei, Guam, and Macau.
[edit] Other Value-Added-Services
| Denomination | Description | Validity |
|---|---|---|
| SUN iMessenger 20 | P 20 denomination | 1 day |
| SUN iMessenger 100 | P 100 denomination | 7 days |
| SUN iMessenger 300 | P 300 denomination | 30 days |
*Sun IMessenger - it allows you to send instant messages to your Yahoo!, MSN, AOL and ICQ buddies.
[edit] Other VAS
- Give-a-load - it can send load to anyone, of any amount from one peso (P1.00) to fifty pesos (P50.00).
- Sun MyVault - it securely stores your mobile data such as Contacts and Text Messages.
- The Mall - it allows easy access to a wide range of Sun Cellular services. Similar to browsing on the web.
[edit] External links
[edit] Official
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