Sugar Baby Love

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Sugar Baby Love, released in January 1974, was a popular song by The Rubettes and their debut single. It is in the bubblegum pop genre.

Written by Wayne Bickerton and Tony Waddington and produced by Wayne Bickerton, Sugar Baby Love was the band's one and only number one single in the UK, spending four weeks at the top of the chart in May 1974. It was originally offered to former Move singer Carl Wayne to record, but he turned it down.

[edit] Trivia

A cover of this song by WINK (with lyrics in Japanese) was released in 1988, this version was covered by Yoko Ishida in 2001 and was used as the opening theme to the anime series A Little Snow Fairy Sugar.

In early June of 2006, the Rubettes' song "Sugar Baby Love" was featured in an animated French AIDS-Awareness video, directed by Wilfred Brimo and released by the NGO AIDES. The video, also known as "Sugar Baby Love", follows the trek of a homosexual boy on a quest for love. Although slightly mature, showing near-nudity and a few scenes of non-graphic sex between males, the video strikes strong with its message to "Live Long Enough to Find the Right One".

In the early 1990s the song was also used in the United Kingdom by HM Government in television commercials offering the sale of a second tranche of state-owned shares for public purchase in British Telecom. The commercials starred comedian Mel Smith as an Inspector Morse-style detective, the music replacing the often-heard classical music in the genuine series. The song was featured during the opening credits of the 1994 film, Muriel's Wedding. It was also featured in the 2005 Neil Jordan film, Breakfast on Pluto soundtrack.