Such Great Heights

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Such Great Heights
Such Great Heights cover
EP by The Postal Service
Released January 21, 2003 (2003-01-21)
Recorded 2001–2003
Genre Indie rock
Length 15:11
Label Sub Pop
Producer Jimmy Tamborello
Professional reviews
The Postal Service chronology
Such Great Heights
(2003)
Give Up
(2003)

Such Great Heights was an EP released on January 21, 2003 by The Postal Service, under the Sub Pop Records label. The album includes the previously released title track "Such Great Heights", one new track "There's Never Enough Time" and two cover tracks by The Shins and Iron & Wine of "We Will Become Silhouettes" and "Such Great Heights", respectively.

The tracks were recorded in early 2002, and were written by Ben Gibbard and Jimmy Tamborello, and includes backing vocals in the studio recording by Jen Wood, whose other collaborations include work for The Black Heart Procession and Joan of Arc. It was the first CD released by The Postal Service, and a preview of Give Up, which was released a month later. The cover artwork was designed by Kozyndan.

The title song "Such Great Heights" has exhibited unusual staying power. It has consistently been one of the weekly top 5 most frequently played tracks on social music site Last.fm since the website began, holding the top spot for the majority of 2005. The song's reign in the top 10 ended in March 2007, when after the release of the Arcade Fire album, Neon Bible, the song did not make it as the top 10 was predominantly songs from Neon Bible. The song was featured on an 2004 episode of Veronica Mars. It has also been used in several television commercials, for organizations such as Ask.com, Kaiser Permanente, Target, UPS and M&M's. The song was also featured in the trailer for the 2004 film Garden State and the Iron & Wine cover version was featured in the film and its soundtrack. An instrumental version of the song is currently featured as part of UPS's "Whiteboard" ad campaign, which was launched 6 January 2007, almost four years after the song was officially released.[1] The song was used in Grey's Anatomy, and appears on its season one soundtrack, Grey's Anatomy Original Soundtrack Volume 1.

Contents

[edit] Music video

The music video for "Such Great Heights", directed by Josh & Xander, premiered in April 2003. During the bridge of "Such Great Heights" the video zooms from a Skyworks Solutions chip in a satellite and down to the EnergySolutions Arena in Salt Lake City, Utah. The block where the EnergySolutions Arena sits is modified to look like a computer chip, creating a recursive visual effect.

Skyworks Solutions is a real company and the video is filmed inside one of their fabrication plants.[2] Recently when the video premiered on iTunes, the name and logo were blurred out during some scenes.

In early 2006, an Apple Computer ad that closely matched the music video of "Such Great Heights" sparked some controversy. (see "Such Great Heights" music video controversy)

[edit] Cover versions

[edit] Track listing

  1. "Such Great Heights" – 4:27
  2. "There's Never Enough Time" – 3:33
  3. "We Will Become Silhouettes" (cover by The Shins) – 3:01
  4. "Such Great Heights" (cover by Iron & Wine) – 4:10

[edit] References

  1. ^ Whiteboard Advertising Campaign. United Parcel Service (2007). Retrieved on 2007-01-06.
  2. ^ Fab Video. Skyworks Solutions, Inc.. Retrieved on 2007-12-25.
  3. ^ 2005-10-02 Cornell University Ithaca, NY. prettytheworld.com. Retrieved on 2007-12-25.

[edit] External links

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