STW
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| STW | |
|---|---|
 |
|
| Perth, Western Australia | |
| Branding | Nine |
| Slogan | We Heart TV |
| Channels | Analog: 9 (VHF) |
| Affiliations | Nine |
| Network | Nine |
| Owner | WIN Corporation Pty Ltd (Swan Television & Radio Broadcasters Pty Ltd) |
| First air date | June 12, 1965 |
| Call letters’ meaning | Swan Television Western Australia |
| Former affiliations | independent (1965-1988) |
| Transmitter Power | 200 kW (analog) 50 kW (digital) |
| Height | 321 m (analog) 327 m (digital)[1] |
| Transmitter Coordinates | |
| Website | www.9perth.com.au |
STW is an Australian television station owned by the WIN Corporation that is based in Perth, Australia. Based in Dianella, Western Australia, STW broadcasts with a transmitter mast located in Walliston. The station's name, STW is an acronym of Swan Television, Western Australia.
Contents |
[edit] History
[edit] Origins
STW-9 commenced broadcasting on 12 June 1965 and was the second commercial television station in Perth. It became the first station in Perth to broadcast 24 hours a day on 17 April 1984. In the late 1980s, the station came under the ownership of Bond Media, owned by infamous businessman Alan Bond, and became a Nine Network owned and operated station when Bond purchased the network. In 1989 Bond Media sold the station to Sunraysia Television for AUD$95 million. The deal also involved Bond Media purchasing the Sunraysia owned STV-8 for AUD$18 million. Bond Media was forced to sell due to the Federal cross-media ownership laws, which restricted the level of national reach for media owners.[2]
[edit] 2000s
In January 2007, Sunraysia Television posted a profit warning, with an expected 12% drop in revenue over the past six months. The company cited a weak local advertising market and low ratings for the reduced revenue, despite a strong WA economy.[3] The profit warning lead to speculation of a potential takeover of STW-9, with PBL and regional network WIN Television indicated as potential bidders.[4] PBL Media announced in February 2007 that it would purchase STW-9 for AUD$136.4 million, with the deal to be completed in late March or early April subject to shareholder approval.[5] After PBL Media bid for the station, 45% shareholder WIN Corporation wanted to buy out the station itself, it lodged two bids and in June 2007 shareholders approved the sale of the station to WIN.
[edit] Programming
Nine Perth's local productions www.9perth.com.au have a strong focus on WA-centric lifestyle, with most of it also shown on regional affiliate WIN Television WA. Programs include:
- Garden Gurus (Lifestyle - Gardening) - Saturdays 5:00 p.m. or 7:30 p.m.
- Golfing WA (Golfing) - Sunday afternoon
- Just Add Water (Perth summer lifestyle) - Sundays 7:30 p.m. (Summer specials only)
- Postcards WA (Travel) - Sundays 5:30 p.m.
- The Real Estate, Lifestyle and Investments Program (Real estate) - Saturday morning/afternoon
- Drivetime TV (Motoring) - Saturday afternoon
[edit] News & Current Affairs
National Nine News is produced from STW's news studios by Dixie Marshall and Greg Pearce, alongside sport presenter Michael Thomson and weather presenter Natalia Cooper. The bulletin is also screened on WIN Television throughout Western Australia.
Sharlyn Sarac is the weekend presenter for the Perth news service alongside Matt Tinney, Mark Readings presents sport.
The Perth bulletin is currently the most poorly performing National Nine News bulletin in Australia, typically holding third or fourth place. This is commonly attributed to the popularity of rival station TVW-7's Seven News Perth, which regularly attracts over 100,000 viewers more than National Nine News Perth.[citation needed]
Perth's National Nine News bulletin was the first and only Australian news bulletin to have two female anchors, Dixie Marshall and Sonia Vinci. They were also the faces of Nine Perth's general operations and promotions, until Sonia Vinci was appointed to host a Perth version of A Current Affair and former Network Ten newsreader Greg Pearce appointed in her place, in early 2008.
The station also broadcasts Nine Network produced Sydney-based news content, including Today, Nine Morning News, Nine's Afternoon News, Nightline and in Melbourne-based, A Current Affair. STW will soon broadcast a local version of A Current Affair, hosted by former newsreader Sonia Vinci.
[edit] Appealathon
In its 30 years, Channel Nine Perth's Appealathon has raised in excess of $53.5 million. Since 1975, Appealathon has supported four specific charities with Appealathon funds: the Activ Foundation, Civilian Maimed & Limbless Association, Paraplegic/Quadriplegic Association and Rocky Bay. Many other organisations are helped as well on a yearly basis. The Appealathon is involved in over 50 fundraising events and projects across Perth each year.
[edit] Broadcasting details
Analogue frequency: VHF 9
Digital frequency: VHF 8
| LCN | Service | Resolution | Bit rate |
|---|---|---|---|
| 9 | SD | 720x576i | 5.55mbit video, 256kbit MP2, 256kbit AC3 audio |
| 90 | HD | 1920x1080i | 15.25mbit video, 448kbit AC3 audio |
[edit] References
- ^ HAAT estimated from http://www.itu.int/SRTM3/ using EHAAT.
- ^ Webb, Richard. "Sunraysia settles STW-9 purchase", Australian Financial Review, 1989-04-20.
- ^ Canning, Simon. "STW profits hit by ad drop", The Australian, 2007-10-01. Retrieved on 2007-10-01.
- ^ Murray, Lisa. "WIN, Packer seen as rival bidders for Perth Channel 9", Sydney Morning Herald, 2007-01-10. Retrieved on 2007-01-10.
- ^ "PBL Media buys Channel Nine Perth", The Age, 2007-02-21. Retrieved on 2007-02-21.
[edit] External links
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