Striding Man Society

From Wikipedia, the free encyclopedia

This article may require cleanup to meet Wikipedia's quality standards.
Please improve this article if you can. (October 2006)

The Striding Man Society is a relationship management program (RMP) for Johnnie Walker brand whisky. The purpose of this RMP is to cultivate a qualified group of consumers and brand loyalists. Johnnie Walker offers members special offers and opportunites not available to the general public, including:

Information about the product such as its distilleries and tasting notes
Premiums and special offers tied to the brand
Brand-customized software
Customer-personalized bottle labels
Invitations to special events and tastings

The name refers to the Striding Man, the trademark character of the Johnnie Walker brand. Membership in the Striding Man Society is open persons of legal drinking age within their respective countries.