Street wear

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Street wear is a distinctive style of fashion not to be confused with hip hop fashion. Devon Griffith, Head of Design at Massive Revolution explains, “Street wear is youth – it’s a retro 80s look inspired by the sneaker culture and hipsters on New York’s Lower East Side.” But, don’t confuse street wear with Urban fashion – looking like the Fresh Price of Bel-Air is miles away from the dark denim, baggy clothing and white sneakers that defined the inner-city’s Urban look. “American Apparel, H&M, Uniqlo – the whole [design concept] is based on street wear,”

Main street wear brands are Crooks & Castles, Hundreds, 10 Deep, Know1edge, N4E1 - Not For Everyone, Franco Shade, 3Sixteen etc.