Strawberry Frog (advertising agency)
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| Strawberry Frog | |
|---|---|
| Type | Private |
| Founded | Amsterdam, The Netherlands (1999) |
| Founder | Scott Goodson |
| Headquarters | Amsterdam, The Netherlands |
| No. of locations | 2 |
| Key people | Scott Goodson, Founder and CEO Steve Hardwick, President Mike Lanzi, Managing Director Richard Monturo, Director of Strategy Michael Folino, Executive Creative Director |
| Industry | Advertising agency Marketing Branding |
| Services | Brand advertising and communication strategy |
| Website | www.strawberryfrog.com |
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Strawberry Frog is an independent advertising agency with offices in Amsterdam and New York. The business was launched in 1999 by Scott Goodson and named after the Strawberry Poison-dart Frog.
The Strawberry Frog name, unconventional by advertising agency standards, is reflective of the company's ambition to become ‘a different kind of ad agency’ [1], one small and flexible enough to take full advantage of the new communications opportunities offered by the Internet, but with a global perspective.
The company cites its practice of employing an international network of freelancers assigned to work groups for clients as further evidence of its unconventional approach. As a result, the agency's operating model has received considerable media coverage and commentary across Europe and the US, and as far as India [2].
Adweek described Strawberry Frog as being part of a wider trend toward independent agencies who are proving that “big global clients don't need big global agencies any more” [3].
Strawberry Frog's clients have included Frito-Lay, Credit Suisse, Heineken, Mitsubishi and Morgan Stanley.
