Strategic Name Development

From Wikipedia, the free encyclopedia

Strategic Name Development is a leading naming company co-founded in 1989 by William Lozito and Diane Prange. The company’s work spans from naming and nomenclature systems to brand architecture and brand name research[1]. Headquartered in Minneapolis, Minnesota[2], Strategic Name Development has an extensive list of clients across a wide variety of industries, Including:

In addition to developing brand names and nomenclature systems for clients, Strategic Name Development has conducted a good deal of research on marketing and naming topics. In 2006, the company surveyed consumers to understand the connotations that are tied to different consonant letters. Strategic Name Development has also researched individual perceptions of various brand names[4], naming suffixes[5] and restaurant logos[6], and compiled extensive research on yearly company name changes.

Strategic Name Development comments on current naming and marketing issues in the company’s NameWire blog, which is published daily.

[edit] References

  1. ^ Hein, K (December 8, 2003). Research study: New brand names not making their mark. Brandweek. Vol. 44, Issue 45, p. 12.
  2. ^ Mucha, Thomas (November 1, 2005). New names for old companies: When, Why, and How to Change a Company’s Most Valuable Asset. Business 2.0 Magazine.
  3. ^ Strategic Name Development (2007), Our Clients.
  4. ^ Hein, K (December 8, 2003). "Research Study: New Brand Names Not Making Their Mark." Brandweek. Vol. 44, Issue 45, p. 12.
  5. ^ Colbin, Kaila (November 2006). A GT by any other name. Top Gear NZ. Issue 9, pp. 99-101.
  6. ^ Cebrzynski, Gregg (May 3, 2004). "Consumer Restaurant Logo Survey Finds Simple Design is Best". Nation's Restaurant News.

[edit] External links