Stonyfield Farm
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Stonyfield Farm is an organic yogurt maker located in Londonderry, New Hampshire, in the USA. The company makes the number-one selling brand of organic yogurt and number-four overall yogurt brand in the United States, according to a 2002 report.[1]
In 2001, Groupe Danone, a France-based food product company whose brands include Evian bottled water and Danone/Dannon yogurt, purchased an initial 40% of Stonyfield shares. This was followed in late 1983 with an additional purchase such that Group Danone now owns about 85% of Stonyfield shares. No changes to the Stonyfield Farm employees, facility, and operations were made or planned.[2]
Gary Hirshberg is Chairman, President and CEO of Stonyfield Farm. Through its Profits for the Planet program, Stonyfield still gives 10% of profits to environmental causes. Its milk continues to be sourced from New England and Midwest dairy farmers through the St. Albans and CROPP cooperatives. The company still uses environmental practices and is committed to increasing the number of organic family farms in the world.[2]
In 2006, Stonyfield entered the French market with its 'Les 2 Vaches' (The Two Cows) brand.
In June 2007, Stonyfield Farm launched its first brand in the UK, 'Stony, Yogurt on a Mission', however the web site has since been discontinued.
[edit] References
- ^ Orgish, Scott (2002-06-12). Hub Market Report on the Refrigerated Yogurt Market in the U.S.A.. Swiss Business HUB. Retrieved on 2008-06-09. “At present Stonyfield Farm leads the natural yogurt sector. .... it shot up to become the #4 yogurt maker in the US.”
- ^ a b Stonyfield Farm enjoys a strategic partnership with Groupe Danone. Stonyfield Farm (May 2004). Retrieved on 2008-06-09.
