Steve Rocco

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Steve Rocco is an American businessperson and skateboarder. He is the founder of World Industries which grew into one of the largest and most influential skateboard companies in the world. He has since sold the company and is currently retired. Through his marketing techniques, he is considered instrumental in starting the popularity of street skateboarding in the 1990s. [1]

Rocco is the subject of the theatrically released 2007 documentary The Man Who Souled The World.[1][2]

[edit] References

  1. ^ a b Hall, Stan. "Beyond the Multiplex", The Oregonian, October 5, 2007. 
  2. ^ "He cultivated skateboard culture", Los Angeles Times, October 5, 2007. 

[edit] External links