Steve Hayden (copywriter)

From Wikipedia, the free encyclopedia

Steve Hayden is a well-known figure in the field of advertising. He is currently the Vice Chairman and Chief Creative Officer of Ogilvy Worldwide.

[edit] Creative Contributions

He was the co-creator -- along with Lee Clow -- of Apple Computer's 1984 commercial that launched the Apple Macintosh.

He also led the team that created and launched IBM's award-winning e-business campaign.^[1]

He is the voice of "Hello Moto," a ringtone and a campaign he and his team at Ogilvy created for Motorola.

[edit] Notes

[edit] External links

• Ogilvy Worldwide biography
• CMO Magazine, Interview of Steve Hayden
• Hansen, Liane. "A Look Back at Apple's Super Ad: Landmark 1984 Spot Smashed 'Big Brother,' Launched the Mac." NPR, February 1, 2004. (Steve Hayden interview)