STB (Channel)
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| Type | Private |
|---|---|
| Branding | STB |
| Availability | 85% of Ukraine's territory |
| Founded | by International Media Center, Shachar Enterprises, Inc., Internews Netouron K |
| Slogan | When you're at home... |
| Owner | International Media Center |
| Key people | Volodymyr Borodanskyi, Oleksiy Mustafin |
| Launch date | June 2, 1997 |
| Website www.stb.ua |
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STB (Ukrainian: СТБ) is a Ukrainian commercial television network. Today, the coverage area of the network is 85% of Ukraine's territory. It is broadcasted in all oblast centers and all Ukrainian cities with a population greater than 50,000. It occupies the 5th place in the list of the leading TV networks in Ukraine.
[edit] History
The founders of the networks were Ukrainian and American companies: International Media Center, Shachar Enterprises, Inc., Internews Netouron K. The channe STB was launched on June 2, 1997. Since 1997, STB was controlled by Volodymyr Sivkovych, a Ukrainian businessman and politician. He was the one, who decided to create the TV channel. Since September, 1996, the crew of STB broadcasted news (under title "Windows") on the frequency of UT-2.
In 1999 STB fell under the influence of companies of Lukoil Group. Oleksiy Fedun became the executive president of the network.
In 2000 the popularity of the channel rose. The most popular programs are Windows. News., Windows. Business., Windows. Capital-city., Windows. Crimes., Windows. Sport. and Windows at Midnight. STB becomes an info-channel.
In 2000 Windows (Ukrainian: Вікна) was registered as a trademark of STB. In 2001 STB became a registered trademark. STB became the first Ukrainian television network that got a website - stb.ua.
In 2002 the administration of STB changes its brand as an info-channel. There are more entertaining programs on air, such as, National Striptise Championship of Ukraine, reality-shows "The House" and "Starving", and the scandalous talk show "Restricted Zone". Tee popularity of STB falls. Lukoil tries to sell STB.
In 2004 STB becomes the property of one of Viktor Pinchuk's companies.
In 1997-2007 many famous television personalities have worked at STB. The most popular of them are Mykola Veresen', Georgiy Gongadze, Myroslava Gongadze, Iryna Vannikova, Yurii Horban', Roman Skrypin and Alena Vinnytska.
[edit] STB Today
Since 2005 the programs of STB were changed. The group of news programs called Windows got a better look (They began to look very close to BBC News). New popular shows were introduced. Thanks to the format change, STB entered the top 5 Ukrainian channels by share in 2006, and in 2007 it became the 3rd largest Ukrainian channel by audience share (appr. 8% for 18+ audiences).
[edit] External links
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