Star Radio (Cambridge and Ely)
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| Star Radio in Cambridge and Ely | |
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| Broadcast area | Cambridge and Ely |
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| Slogan | More Music Variety (Q103s old tag) |
| Frequency | 107.1 MHz and 107.9 MHz |
| First air date | March 23, 1998 |
| Format | Adult Contemporary |
| Audience share | 3.0% (September 2007, [1]) |
| Owner | UKRD Group |
| Website | http://www.star107.co.uk |
Star Radio is an Independent Local Radio station broadcasting on 107.9 MHz in Cambridge and 107.1 MHz in Ely. It was originally launched as "Cambridge Café Radio". Later in 1998 it was relaunched as "Cambridge Red" and six months later as 107.9 The Eagle. Star Radio ATTEMPTS to play "More Music Variety" (with Q103s old tagline), although it is far less and the same songs over and over and over again. It's part of the UKRD Group. Its competitors include Q103, 209radio and Kiss 105-108. It recently, once again performed poorly against it's main competitor Q103 on Rajar losing a further 2% Audience Reach.
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[edit] About Star Radio
In 1999, the UKRD Group purchased the station and soon renamed Red as "Eagle 107.9", in line with the other stations they owned. In 2001, UKRD rebranded the station again to Star 107.9, in line with the rebranding of their other stations.
[edit] Station Merger
In 2003, Star 107.1/5 in Ely and The Fens split frequencies. 107.5 in The Fens became Fen Radio 107.5, and 107.1 in Ely became a relay of Star 107.9. Because of this, the station adjusted their name to 107 Star FM. The name was adjusted again in 2004 to Star 107. Star 107 was rebranded in August 2005 as "Star Radio" co-inciding with the rebrand of the other "Star" network stations in the UKRD Group.
