Squire Fridell

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Squire Fridell is an American actor, perhaps best known for his infectious enthusiasm displayed in over three thousand television commercials.

Since 1978, he has portrayed “The Toyotaman” in American TV ads for The Toyota Motor Corporation. From 1984 to 1991, he served as the official "Ronald McDonald" clown character in American television commercials for the McDonald's Corporation chain of fast-food restaurants. From the 1970s until the mid-1990s, Fridell also had supporting character roles in a number of popular TV series, such as Rosetti and Ryan, M*A*S*H, Newhart, Ironside and Adam-12.

In 1980, Harmony Books published Fridell's book, Acting in Television Commercials for Fun and Profit, subsequently re-released by Random House in 2005.

Fridell was born on 9 February 1943 in Oakland, California and currently resides with his wife, Suzy, at Glen Ellen (in the Sonoma Valley region of that state) where they have operated the GlenLyon Vineyards and Winery since 1987. Squire and Suzy (a professional dancer and dance teacher for many years) have one daughter, Lexy, who is pursuing an acting career in New York City.

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