Spratts

From Wikipedia, the free encyclopedia

This article is orphaned as few or no other articles link to it. Please help introduce links in articles on related topics. (November 2006)

Located in Poplar, East London is the former factory site of dog-food pioneer James Spratt. An American electrician, he saw the chewy gristle meal that London market porters made for their dogs and realised the commercial potential for canning and baking his own versions. Brands such as Bonio resulted, and the business also diversified into food for other pets.

Spratts was one of the most heavily marketed brands in the early 20th century, with heavy recognition of the brand through clever logo development, lifestyle advertising and support through devices such as cigarette cards. Spratt also was a founder of the Crufts dog shows.

Today, the factory is a well-preserved site with about 100 live-work units called Limehouse Cut, after the canal running along the northern edge. Much of the original markings are visible on the buildings, with names painted on the DLR track-side walls, and on the small chimney visible from Morris Road.