Spin Master

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Spin Master Ltd.
Type Private
Genre Children's Entertainment
Founded 1994
Founder Ronnen Harary (Chmn & CEO)
Anton Rabie (Pres & CEO)
Ben Varadi (Exec V.P.)
Headquarters Flag of Canada Toronto, Canada
Area served North America and Europe
Industry Children's Entertainment
Revenue C$200 Million (2004 Est.)
Employees >500 (2007)
Website Spinmaster.com

Spin Master Ltd. is a children's entertainment company based in Toronto, Canada.

The origins of the company began in 1994 when the three company founders came out with a product called The Earth Buddy. It was originally incorporated at that time as Seiger Marketing, Inc. In 1995 the company adopted the name of Spin Master Toys. In 1996 the company released the Air Hogs line of air-pressured flying toys based on the design of two British inventors.[1]

Over the next decade Spin Master diversified its offering beyong traditional toys. The company dropped "Toys" from its name and adopted its current name in 2004 to reflect the diversity of its products.[2]

Today, Spin Master has over 500 employees. In addition to its global headquarters in Toronto, the company has offices in London, Paris, Hong Kong, and the United States in Los Angeles, California and Bentonville, Arkansas.[1]

Contents

[edit] Licensing

In this decade Spin Master has become the North American distributor of a number of toys through various licensing agreements.[3] Spin Master and the U.S. Consumer Product Safety Commission announced the voluntary recall of one such licensed product called Aqua Dots on November 7, 2007.[4] Aqua Dots were developed by the Australian firm Moose Enterprises, manufactured in China, and marketed in Australia as Bindeez.[5]

[edit] Products

Spin Master product lines include the following:[1]

[edit] Notes

  1. ^ a b c Spin Master company profile, retrieved on December 31, 2007.
  2. ^ CNNmoney.com article, retrieved December 31, 2007.
  3. ^ MGM Licensing Press Release, retrieved December 31, 2007.
  4. ^ Aqua Dots Recall, retrieved on December 31, 2007.
  5. ^ CNN Article, retrieved on December 31, 2007.
  6. ^ http://www.nytimes.com/2008/06/09/business/media/09spin.html?pagewanted=1&ref=business

[edit] External links


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