South Beach Beverage Company

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South Beach Beverage Company

Type	Subsidiary
Founded	1996
Founder	John Bello Tom Schwalm ^[1]
Headquarters	Norwalk, Connecticut
Industry	Beverages
Products	See products section
Revenue	US $300 Million (2005)^[1]
Employees	50^[1]
Parent	PepsiCo.
Website	SoBe Beverages

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This article is about a beverage manufacturer. For an area in Miami Beach, see South Beach.

South Beach Beverage Company, commonly known by its acronym, SoBe (IPA: [sobi]), is a manufacturer of teas, fruit-juice blends and energy drinks. SoBe was founded in Norwalk, Connecticut in 1996 and became a subsidiary of PepsiCo in October 2000. The SoBe name is also licensed for gum and chocolate products.^[1]

1 Company history
2 Quotes
3 Products
- 3.1 Discontinued products
4 Bottlecaps
5 Sponsorships
6 SoBe in popular culture
7 References and citations
8 External links

[edit] Company history

The South Beach Beverage Company is a drink manufacturer based in Norwalk, Connecticut, USA. Incorporated in 1996, their first product was SoBe Black Tea 3G (ginseng, guarana, and ginkgo). It proved popular and led to the introduction of other flavors.

A 90 percent interest in the South Beach Beverage Company was purchased for USD $370 million by PepsiCo. on October 30, 2000.^[2]

[edit] Quotes

"SHAKE THE LIZARD,REFRIGERATE AFTER OPENING,RECYCLE THE LIZARD"

"Formulated to energize the body, uplift the spirit and enlighten the mind."

[edit] Products

SoBe bottles

Exotic Teas and Fruit Juice Blends

SoBe Black Tea 3G
SoBe Green Tea 3G
SoBe Oolong Tea 3G
SoBe Zen Tea 3G
SoBe Dragon
SoBe Nirvana
SoBe Orange Cream

SoBe Elixirs 3C

SoBe Elixir 3C Pomegranate-Cranberry
SoBe Elixir 3C Cranberry-Grapefruit
SoBe Elixir 3C Orange-Carrot
SoBe Elixir 3C White Concord Grape

Power Line

SoBe Energy
SoBe Fuerte
SoBe Power

Life Water

Life Water Blackberry-Grape
Life Water Orange-Tangerine
Life Water Pomegranate-Cherry
Life Water Strawberry-Kiwi
Life Water Passionfruit-Citrus

Lizard Line

Liz Blizz
Lizard Lava
Lizard Lightning
SoBe Lizard Fuel
SoBe Tsunami
SoBe Black & Blue Berry Brew
Long John Lizard's Grape Grog

SoBe Lean

SoBe Lean Diet Cranberry-Grapefruit
SoBe Lean Energy Diet Citrus
SoBe Lean Diet Green Tea
SoBe Lean Diet Mango-Melon
SoBe Lean Diet Peach Tea

SoBe Adrenaline Rush

SoBe Adrenaline Rush
Sugar Free SoBe Adrenaline Rush
SoBe Adrenaline Rush 16oz
Sugar Free Sobe Adrenaline Rush 16oz

SoBe No Fear

SoBe No Fear
Sugar Free SoBe No Fear
SoBe No Fear Gold
Sugar Free SoBe No Fear Gold

SoBe Synergy

Fruit Punch
Grape
Kiwi Strawberry
Lemonade
Mango Orange

SoBe Special Recipes

MacLizard's Special Recipe Lemonade

SoBe Essential Energy

SoBe Essential Energy Berry-Pomegranate
Sobe Essential Energy Orange

SoBe Ice

SoBe Energy

SoBe Variety Pack

SoBe Green Tea 3G
Lizard Lava
SoBe Energy
SoBe Elixir 3C Orange-Carrot

Sobe Fountain

SoBe Fountain Energy
SoBe Fountain Lean Cranberry-Grapefruit
SoBe Fountain Power

[edit] Discontinued products

SoBe Love Bus Brew
SoBe Mr. Green
SoBe Superman
SoBe Drive
SoBe Edge
SoBe Eros
SoBe Red Tea
SoBe Orange-Tomato
SoBe Prairie Oyster
SoBe Strawberry Carrot Elixir
SoBe Karma
SoBe Wisdom
SoBe Lean Orange Carrot
SoBe Courage

[edit] Bottlecaps

SoBe is known for its bottlecaps, which have different phrases printed on their reverse side, parodying pop culture and other references. Some phrases include: Sobe Wan Kenobi, "Apocalizard Now" and "Wasssssobe?". There are currently over 200 different cap slogans in production. ^[3]

[edit] Sponsorships

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SoBe sponsors a top motocross team in the AMA motocross series.
Eddie Castro is sponsored by SoBe beverages.
Part-time NASCAR Sprint Cup driver Boris Said is sponsored by SoBe.
SoBe was the sole sponsor of the short lived TV show Dave and Steve's Video Game Explosion.
SoBe is the exclusive beverage partner of the Surfrider Foundation.
SoBe sponsored Troops 501-506 from NW Connecticut during the 2005 National Scout Jamboree. Its lizard logo appeared on their patches.

SoBe sponsors the terrain parks and superpipes of many ski resorts, including the Okemo Mountain Resort.

[edit] SoBe in popular culture

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The article could be improved by integrating relevant items and removing inappropriate ones.

[edit] In Movies

xXx — Xander Cage (played by Vin Diesel) can be seen drinking SoBe during the party after he did his bridge stunt.
Employee of the Month - Vince Downey (played by Dax Shepard) can be seen with a SoBe Nirvana multiple times throughout the film.
Juno - Mark Loring (played by Jason Bateman) offers Juno MacGuff (played by Ellen Page) a Ginseng SoBe while they wait for Vanessa Loring (played by Jennifer Garner) to return home.

[edit] In video games

Oddworld: Munch's Oddysee — there are SoBe vending machines that heal the character's health. These vending machines are replaced on later levels with "Health Up" machines which have the same effect.

DRIV3R — SoBe is mentioned many times including advertisements on the sides of buses, SoBe delivery trucks, and SoBe vending machines.

Tony Hawk's Underground 2 — is seen on t-shirts, hats, and other objects.

[edit] In Super Bowl Ads

"Thrillicious" — SoBe Life Water paid over $4 Million for a 1 minute commercial slot during the second quarter of Super Bowl XLII. The commercial features Naomi Campbell and the SoBe Geckos dancing to the song Thriller by Michael Jackson.