Soriana

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Organización Soriana, S.A.B. de C.V.
Type Public (BMV: SORIANA.B)
Founded 1968 (Torreón, Coahuila, Mexico)
Headquarters Flag of Mexico Monterrey, Nuevo León, Mexico
Key people Francisco Javier Martín Bringas, chairman
Ricard Martín Bringas, chief executive officer and
Aurelio O. Adán Hernández, chief financial officer
Industry Retail
Products Grocery, bakery, clothing, footwear, home supplies, office supplies, hygiene and personal products, appliances, electronics, music, car supplies, pharmacy and toys.
Revenue ▲$48,394.43 million MXN (2005)[1]
Employees 53,000
Website www.soriana.com

Organización Soriana is a grocery and department store retail chain corporation headquartered in Monterrey, Nuevo León, Mexico. The company is 100% capitalized in Mexico and is publicly traded on the Mexican stock exchange the Bolsa Mexicana de Valores, since 1987 under the symbol: "Soriana".

Founded in 1968 by Spanish entrepreneurs and brothers, Francisco and Armando Martín Borque, in Torreón, Coahuila. The company currently operates under the brands Clubes City Club, Hipermart, Mercado Soriana, Soriana and Super City. Super City is the company's convenience store division brand. It operates supermarkets and department stores for consumer and wholesale markets.

Soriana competes primarily with H-E-B, Comercial Mexicana, S-Mart and Walmex. Soriana emphasizes the fact that they are Mexican-owned and operated. It is not uncommon to see advertising circulars from competitors Wal-Mart, Bodega Aurrerá and/or H-E-B posted around the store with certain items highlighted, pointing out the fact that these items are cheaper at Soriana, a common practice in retail stores environments.

As of December 2006 it had 204 stores in 85 cities and 29 states in Mexico. It also had six distribution centers. In 2006, for reporting and administrative purposes, Soriana moved its headquarters from Torreón to Monterrey.

As of December 6, 2007 Organizacion Soriana acquires Supermercados Gigante for US$1.35 billion. In 2008, Soriana will replace the existing Gigante stores including its seven stores in U.S.

Contents

[edit] Promotions in Soriana

Soriana in Nuevo Laredo, Mexico
Soriana in Nuevo Laredo, Mexico

Soriana promotes it's "Tarjeta del Aprecio" (Appreciation Card), if you purchase items you earn points for free merchandise, and in store credits for 20% off in general merchandise.

[edit] Slogans and tradenames

Soriana Slogan
Soriana Slogan
  • Donde Todos los Días son Buenos Días Where all Days are Good Days (Late-70s)
  • Todos los Caminos Llevan a Soriana All ways lead to Soriana (Late-80s)
  • Lo Mejor al Mejor Precio The best at the best prices (Early-90s)
  • En Suma Pagas Menos Pay less for the total (Mid-90s)
  • Nuestros Precios Hablan Our prices speak (Late-90s)
  • Apre¢io Por Ti or A pre¢io Por Ti Price for you double word play that really meant to be "esteem for you" (2000)
  • Mejores Ofertas a Precios Más Bajos Better offers at lower prices (2001)
  • El Precio Más Bajo Garantizado The lowest price guaranteed (2002)

[edit] Evolution

Store openings by state:

[edit] Gallery Photo

Soriana Store in Torreon

Soriana Store in Gomez Palacio

Soriana Store in Torreon

Soriana Store in San Jose del Cabo

Soriana Plus Store

One of the Soriana oldest stores
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[edit] References

  1. ^ 2005 Annual Report of Organización Soriana, S.A. de C.V., Bolsa Mexicana de Valores, June 27, 2006.

[edit] External links

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