Sony Ericsson
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| Sony Ericsson Mobile Communications AB | |
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| Type | Joint venture |
| Founded | October 3, 2001 |
| Headquarters | Head Office: London, United KingdomIncorporated:  Sweden |
| Key people | Hideki Komiyama (President) Anders Runevad (EVP) |
| Industry | Telecommunications |
| Products | Mobile phones Mobile music devices Wireless systems Wireless voice devices Hi-Tech accessories Wireless data devices |
| Revenue | €10,959 million (2006) |
| Net income | €997 million (2006) |
| Employees | ~8,000 |
| Parent | Sony Corporation (50%) Ericsson AB (50%) |
| Website | www.sonyericsson.com |
Sony Ericsson is a joint venture established in 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. The stated reason for this venture is to combine Sony's consumer electronics expertise with Ericsson's technological leadership in the communications sector. Both companies have stopped making their own mobile phones.
The company's global management is based in Hammersmith, London, and it has research & development teams in Sweden, Japan, China, Germany, the United States, India, Pakistan and the United Kingdom.
While Sony Ericsson has been enjoying strong growth recently, its South Korean rival LG Electronics overtook it in Q1 2008 due to Sony Ericsson's profits crashing significantly by 43% to €133 million, sales falling by 8% and market share dropping from 9.4% to 7.9%, despite favourable conditions that the handset market is expected to grow by 10% in 2008 - it is now widely feared that Sony Ericsson is on the verge of decline along with its struggling rival, Motorola.[1]
Sony Ericsson has approximately 8,000 employees worldwide. The company's current President is as of November 1 Hideki Komiyama (小宮山英樹), who will be replacing Miles Flint, and the Corporate Executive Vice President is Anders Runevad.
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[edit] History
Ericsson, which had been in the cellular phone market for decades, decided to divest this business in 2001 following huge losses. Ericsson had decided to source on chips for its phones from a single source, a Philips facility in New Mexico. In March 2000 a fire at the Philips factory contaminated the sterile facility. Philips assured Ericsson and Nokia (the other major customer of the facility) that production would be delayed by less than a week. When it became clear that production would actually be compromised for months, Ericsson was faced with a serious shortage. Nokia had already begun to obtain parts from alternative sources, but Ericsson's position was much worse as both production of current models and the launch of new ones was held up.[2]
In the United States, Ericsson partnered with General Electric in the early nineties, primarily to establish a US presence and brand recognition.
Sony Ericsson is the global title sponsor of the Women's Tennis Association (WTA), and works with the Association to promote the Tour in over 80 cities.
Sony Ericsson acquired UIQ Technology, a Swedish software company from Symbian Ltd. in February 2007. UIQ will remain an independent company, Miles Flint announced.[citation needed]
On October 15, 2007, Sony Ericsson announced on Symbian Smartphone Show that they will be selling half of its UIQ share to Motorola thus making UIQ technology owned by two large mobile phone companies.
[edit] Types of phones
[edit] Main areas of interest
Sony Ericsson currently concentrates on the categories of: music, camera, business (web and email), design, all-rounder, and budget focused phones. Its four largest categories are:
- The Walkman-branded W series music phones, launched in 2005.
The Sony Ericsson W-series music phones are notable for being the first music-centric series mobile phones, prompting a whole new market for portable music that was developing at the time. Sony Ericsson’s Walkman phones have previously been commercially endorsed by pop stars Christina Aguilera and Jason Kay across Europe. - The Cyber-Shot-branded line of phones, launched in 2006 in newer models of the K series phones.
This range of phones are focused on the quality of the camera included with the phone. Cyber-shot phones always include a flash, some with a xenon flash, and also include auto-focus cameras. Sony Ericsson kicked off its global marketing campaign for Cyber-shot phone with the launch of ‘Never Miss a Shot’. The campaign featured top female tennis players Ana Ivanović and Daniela Hantuchova. On February 10, 2008, the series has been expanded with the announcement of C702 and C902 phones. - The BRAVIA-branded line of phones, launched in 2007 japan market only.
Now, two mobile phones (FOMA SO903iTV and FOMA SO906i) uses BRAVIA brand. BRAVIA branded phone are able to watch 1seg terrestrial television. - The UIQ smartphone range of mobiles, introduced with the P series in 2003 with the introduction of P800.
They are notable for their touchscreens, QWERTY keypads (on most models), and use of the UIQ interface Platform from Symbian OS. This has since expanded into the M series and G series phones. - The Xperia range of mobile phones, heralded by the Sony Ericsson XPERIA X1 on February 2008 at the Mobile World Congress (formerly 3GSM) held in Barcelona Spain , had opened the door for integration of Windows Mobile Operating System into Sony Ericsson powerhouse smartphones. XPERIA was the first trademark promoted by the Sony Ericsson as it's own and is designated to provide technological convergence among it's target user base
[edit] Phone series description
| Series | Branding | Description | Origin |
|---|---|---|---|
| C | Cyber-shot | Camera focused phones. | 'C'yber-shot |
| D | T-Mobile | T-mobile network exclusive phones. | 'D'eutsche Telekom |
| F | Vodafone | Vodafone network exclusive phones. | Voda'f'one |
| G | - | Compact Touchscreen series. | 'G'eneration Web |
| J | - | Low-end series | 'J'unior |
| K | Cyber-shot
(partial) |
All-around phones | 'K'amera (Swedish for "camera") |
| M | - | Business focused smartphones. | 'M'essaging |
| P | - | Powerhouse smartphones. | 'P'RO |
| R | - | Phones with built-in AM/FM radio | 'R'adio |
| S | - | Fashion and camera focused phones. | 'S'wivel, 'S'lider, 'S'napshot |
| T | - | All-around phones | 'T'ala (Swedish for "talk") |
| V | Vodafone | Vodafone network exclusive phones. | 'V'odafone |
| W | Walkman | Music-focused phones. | 'W'alkman |
| X | Xperia | Convergence and powerhouse devices. | 'X'peria |
| Z | - | Design-oriented phones | 'Z'e Bobber (Origin unknown) |
[edit] Naming Convention
[edit] Current System
After the 2008 Mobile World Congress, Sony Ericsson announced their new naming system comprising of four characters, each character denoting the "Series", the "Range/Class", the "Version" and the "Form Factor" respectively.
| Series | Range/Class | Version | Form Factor |
| (see above for series letters) | 1-4: Low-end 5-7: Mid-range 8-9: High-end |
(in numerical order of succession) | 0-2: Candybar 3-5: Clamshell 6-8: Slider 9: Others |
"a" and "c" suffixes are used to denote models specifically for American and Chinese markets, respectively [3]
[edit] Prior systems
Sony Ericsson has used three methods in the past of naming their mobile products:
- The most common format uses a total of five (or six) characters, eg. K750i.
This format begins with a capital letter to denote the series of the phone (K750i). This is then followed by three numbers (K750i). The first number indicates the sub-series of the phone, the second indicates the amount of progression from the previous release, i.e. K700i to K750i, and the third number is always either a '0' or '8' and the letter '8' is used either to show a variation of the phone destined for a different market without a feature, eg. the W888 is a W880i without 3G, or it is used to separate phones which have identical specifications but the designs are different, eg. K610i and the K618i. Finally, the lowercase letter at the end of the model name describes the market for which a product is intended; these are: a for the Americas, c for China, and i stands for an international version; there is also an 'im' suffix used for branding i-mode phones. Often the last letter is left out to describe the phone generically with no region specific branding. - A newer format (which has only been used on one phone to date) uses a total of three characters, eg. P1i. It is believed that this format is intended for naming flagship models of each phone series due to the limited numbering combinations.
It begins with a capital letter to denote the series of the phone (P1i). The number is used to indicate the amount of progression from the previous release (P1i) and the final lowercase letter, as explained above, describes the market for which a product is intended. Again, often the last letter is left out to describe the phone generically with no region specific branding. - The oldest naming format uses a total of four characters, eg. T68i. This format continued from the naming scheme of the Ericsson mobile business and was only ever used once.
This format begins with a capital letter to denote the series of the phone (T68i). The first number indicates the sub-series of the phone (T68i) and the second letter indicates the amount of progression from the previous release. The last lowercase letter indicates that it is an update of the previous model, i.e. T68 to T68i.
Another peculiar naming format was the one used in naming the Z1010; this format has not been used since the Z1010.
Furthermore, Sony Ericsson always give their phones codenames when developing. Mainly to keep the information secret and to prevent leaks. All codenames are girl names, and some have been taken from the female players of the Sony Ericsson-sponsored tennis tournament, WTA. A complete list of codenames can be found here.
[edit] Financial information
Sony Ericsson posted its first profit in the second half of 2003. Since then, the sales figures from phones have been:
- 2004: 42 million units[citation needed]
- 2005: 50 million units[4]
- 2006: 74 million units[5]
- 2007: 101.3 million units[6]
Also, Sony Ericsson sold 60m music enabled phones in 2006, including 17m Walkman devices, underlining how its products are more popular than Apple's iPod. Apple sold 46m iPods in 2006. According to the Swedish Magazine M3s issue 7/2006 Sony Ericsson is the best-selling phone brand in the Nordic countries, followed by Nokia.
According to the IT research firm Gartner, in the third quarter of 2006, Sony Ericsson was the fourth largest mobile phone manufacturer in the world after Nokia, Motorola and Samsung. It held a 9% global market share.
[edit] Compatibility
During the E3 Media and Business Summit, Feras Jad, Saudi Telecom representative showcased a Sony Ericsson phone using the PlayStation's XMB. A select group of phones are also said to integrate into PlayStation Home (final product)
During the announcement of Sony Ericsson K850, W960 and W910. Some review sites have shown that those mentioned phones sport a new media manager to replace the standard Sony Ericsson File Manager which possesses a UI that resembles the XMB interface found on Sony PS3 and PSP products. The mobile developer site confirmed from their spec sheets and white papers that the XMB media manager is standard to the phones running Java Platform 8 also known as A200 Platform.
[edit] See also
- Sony
- Ericsson
- Disc2Phone - music management software made for Sony Ericsson phones
- SonicStage - music management software made for Japan market phones.
[edit] References
- ^ http://www.trustedreviews.com/mobile-phones/news/2008/04/24/Sony-Ericsson-Profits-Crash-48-/p1
- ^ "When the chain breaks" (June 17, 2006). The Economist: A survey of logistics, p. 18.
- ^ New Nomenclature of Upcoming Sony Ericsson Phones - Unofficial Sony Ericsson Blog
- ^ Sony Ericsson reports record shipments, sales and profits, sonyericsson.com, January 18, 2006.
- ^ Record quarter caps a record year for Sony Ericsson, sonyericsson.com, January 17, 2007.
- ^ Sony Ericsson sells over 100 million handsets in 2007, sonyericsson.com, January 16, 2008.
http://mobile.optima.ua/news.php?news_id=18016
[edit] External links
- Official sites
- Sony Ericsson Mobile Communications AB – Official site
- Sony Ericsson Corporate Homepage
- Ericsson.com
- Sony.com
- Developers
- Resources
- Esato.com – Sony Ericsson oriented forum
- SE-NSE.net – Sony Ericsson oriented forum and modding community
- SE Flashing - Sony Ericsson flashing, customizing, tweaking, pimping, patching and much more.
- Sony Ericsson Mobile Communications AB Company Profile
- Fun & downloads – Sony Ericssons' downloads and mobile add-on's website
- Unofficial Sony Ericsson Blog – Unofficial Sony Ericsson fan blog and source of news, reviews, rumours and various information.
- Unofficial Club Sony Ericsson – Independent Sony Ericsson fan community and source of news and information.
- YoSEcr.com – Sony Ericsson Costa Rica - Sitio NO Oficial / Unofficial Site
- Sony Ericsson Blog – Sony Ericsson oriented unofficial blog.
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