Solestruck

From Wikipedia, the free encyclopedia

Solestruck.com
Type Private
Founded 2004
Headquarters Portland, Oregon
Industry Retail
Products Shoes and handbags
Website www.solestruck.com

Solestruck is an American e-commerce company based in Portland, Oregon, selling women's shoes direct to consumer via an ecommerce website. Similar to Zappos.com shoe website but smaller in scale, Solestruck sells a variety of women's shoes from over 40 brands, including Steve Madden, Kenneth Cole, New Balance athletic shoes, and other name brands. The Solestruck site is popular with a mainly female, youthful audience[1].

In addition to women's shoes, Solestruck also sells a selection of handbags. On their site, Solestruck states a goal to make online shoe shopping as comfortable and convenient as possible[2]. To achieve this, Solestruck offers free standard shipping, a 365-day return policy, and 24-hour customer service.[3]. The company also includes a pre-paid UPS label in each box to ease the return process [4].

Contents

[edit] Charitable donations

Starting in December 2007, Solestruck launched a campaign to encourage customers to "give the gift of shoes". Including donation forms with each order and also offering them online, the company offered customers a 5% discount for each pair of shoes donated, up to 15% total[5]. Benefiting charities included the National Relief Charities and Soles4Souls.

[edit] In the news

  • Solestruck was featured in Portland Picks, a weekly online newsletter offering opinions and recommendations of Oregon businesses, on 16 June 2006[6].
  • Solestruck was featured as one of Lucky Magazine's "Web Shopping Picks of the Week" for the week of October 9-15[7].

[edit] References

  1. ^ Solestruck Summary at Quantcast.com
  2. ^ About Us, Solestruck.com
  3. ^ Shipping Rates, Amazon.com
  4. ^ Alternatives to Zappos.com for Spring Shoe Lust, SFBayStyle
  5. ^ Solestruck “Save Your Soles” Program, Sneaker Obsession
  6. ^ Find Your Sole Mate, PortlandPicks.com
  7. ^ Web Guide, Luckymag.com

[edit] External links