SogoTrade

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SogoTrade
Type	Private
Founded	New York, New York in 2008
Headquarters	New York, New York
Key people	William Yeh, CEO, Dave D. Whitmore, President
Industry	Financial services, Discount Brokerage, Online Investing Firm
Products	Financial Services
Website	www.sogotrade.com

SogoTrade is an online discount stock market brokerage firm based in New York, NY, United States that deals in whole and partial shares of stock and exchange-traded funds. It was previously named SogoInvest when it was first launched in 2006. It is affiliated with Genesis Securities LLC., a self-clearing organization. Dealing entirely on the Internet, trades are placed by the customer in either real time or as an automatic daily investment. Whether you are a beginner or an advanced professional, Sogotrade offers 3 trading platforms namely SogoTrade, SogoElite and Laser.

SogoTrade is regulated and licensed by FINRA and insured by SIPC.

[edit] History

William Yeh established Genesis Securities LLC in 1999 to serve institutional traders. Genesis's focus on the professional trader and institutions allowed it to grow tremendously during its first few years of operation.

Genesis's Laser has been awarded "Platinum" class on NASDAQ's Certified Partner Program. However in order to meet the needs of the average trader, Genesis Securities launched SogoInvest in July of 2006, despite facing a market already dominated by discount brokerages. SogoInvest was in June of 2008 relaunched as SogoTrade as the brokerage shifted its focus from longterm investing to active and/or high volume traders. ^[1]

On June 3, 2008 Genesis named Dave D. Whitmore, a former TD Ameritrade executive, to head SogoTrade^[1]