Social Identification Mode of Deindividuation Effects (SIDE)

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The Social Identification Mode of Deindividuation Effects (SIDE) is an interpersonal communication theory that proposes that despite offering fewer interpersonal cues, computer mediated communication is not necessarily impersonal; rather, impression formation online results in more socially categorical, rather than personal, impression of others.

[edit] See also

• Social Information Processing theory
• Cues-filtered-out theory
• Hyperpersonal Model

[edit] References

• Lea, M., & Spears R. (1992). Paralanguage and social perception in computer-mediated communication. Journal of Organizational Computing, 2, 321-341.