So Gone

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“So Gone”
“So Gone” cover
Single by Monica
from the album After the Storm
Released April 8, 2003 (North America)

September 2, 2003 (Australia) October 21, 2003 (Canada)

Format Digital download, vinyl single, CD single
Recorded Miami, Florida; 2003
Genre R&B
Length 4:02 (album version)
3:26 (radio edit)
Label J
Writer(s) Missy Elliott, Kenneth Cunningham, Jamahl Rye, Zyah Ahmonuel
Producer Missy Elliott,
Spike & Jamahl
Monica singles chronology
"Too Hood"
(2002)
"So Gone"
(2003)
"Knock Knock"
(2003)

"So Gone" is an R&B song written by American rapper-songwriter Missy Elliott, Kenneth Cunningham, and Jamahl Rye for Monica's third studio album After the Storm (2003). The song was co-produced by Elliott, and duo Spike & Jamahl, and contains a sample of 1976's "Are You Number One", written by Zyah Ahmonuel and performed by The Whispers. Released in the second quarter of 2003 (see 2003 in music), the single was a successful comeback for the singer with a peak position of number 10 on the Billboard U.S. Hot 100 and number one on the Hot R&B/Hip-Hop Songs and Hot Dance Music/Club Play charts.

Contents

[edit] Writing and recording

"So Gone" was one out of three new Elliott-produced additions to partially re-worked After the Storm, commissioned by J Records head and executive producer Clive Davis after Missy Elliott's 2002 success with her own studio album Under Construction and the delay of Monica's original third studio album All Eyez On Me the year before. It was conceived during a studio session week in the Goldmind recordings studios in Miami, Florida in early 2003, with most of it being "done in probably three or four" hours. "'So Gone' takes you back to when people first heard me," Monica said in an interview with MTV News. "It's got that feeling like no holds barred, not trying to cater to any one audience."[1]

Lyrically, the "So Gone" protagonist sings about almost losing her mind over an unfaithful man. "The song is saying that I'm so gone that I'm not thinking straight," the singer told Jet Magazine. "I do that sometimes because I'm pretty hard. She [Missy Elliott] may have taken some of the real life from me and put it into song."[2] The track features additional production by duo Spike & Jamahl, and while singer Tweet and rapper Busta Rhymes joined the recording sessions to provide vocals for a remix version of the song, Elliott also proposed Monica to start rapping over the record - a venture, that would become "second nature" to her: "Missy kept telling me that I act like a rapper so she encouraged me to rap on "So Gone" and "Knock Knock." She would put together rhythms."[3]

[edit] Music video

Monica in the Chris Robinson-directed music video for "So Gone" (2003)
Monica in the Chris Robinson-directed music video for "So Gone" (2003)

The music video for "So Gone" was shot by director Chris Robinson, and produced by Dawn Rose for Partizan Entertainment. It was filmed in various locations throughout Miami, Florida on April 1 and 2, 2003.[4], and features actor Derek Luke (Antwone Fisher) and producer Missy Elliott, who makes a cameo appearance in a handful of scenes.

The plot of the video follows the single's topic of alleged infidelity, showing Monica as wounded girlfriend, who believes having discovered her man's hidden secret. "The video is like [Luke] and I are in a relationship," Monica told in an interview with MTV News. "In my mind I think he's cheating. As you see in the video, my mind's playing tricks on me. I've destroyed his home and all this stuff for no reason. I get arrested as you would in real life." The video ends with Monica being taken away in a police cruiser, introducing a cliffhanger, which leads to the video for the album's second single, "Knock Knock."[5]

The "So Gone" video premiered worldwide on April 23, 2003 at the end on BET's Access Granted.[6] It charted well on several video-chart countdowns, including peak positions of number 2 on BET's 106 & Park, and of number 6 on MTV's TRL.

[edit] Chart performance

"So Gone" was one of Monica's biggest commercial successes in years, debuting at number 66 and reaching number 10 on the U.S. Billboard Hot 100. The song's relatively high peak position on the Hot 100 contrasted with the chart performance of most of the singer's previous singles released between 1999 and 2003, some of which had failed to chart on the Hot 100 or even its "bubbling under" chart. It, however, became Monica's tenth domestical top 10 hit of her career and her first top 10 single since "Angel of Mine" in early 1999. "So Gone" stayed in the top forty for twenty weeks and was ranked thirty-ninth on the Hot 100 2003 year-end charts.

The song also spent five consecutive weeks at number one on the Hot R&B/Hip-Hop Singles & Tracks chart, becoming Monica's first chart topper since 1998's "The First Night" and sixth number-one hit in total.[7] It was ranked fourth on the Hot R&B/Hip-Hop Singles 2003 year-end charts. The "Scum frog Club Mix" of the song also spend one week on top of the Hot Dance Club Play chart. Outside North America, "So Gone" received a limited 12" vinyl release only, and as a result achieved minor success in non-U.S. markets. While it still reached moderately successful number 17 on the Canadian chart, it peaked at number 77 on the UK singles chart only.

[edit] Charts

Chart (2003) Peak
position
Canadian Singles Chart [8] 17
U.S. Billboard Hot 100 [8] 10
U.S. Billboard Hot R&B/Hip-Hop Singles [8] 1
U.S. Billboard Hot Dance Club Play [8] 1
World Singles Official Top 100 [9] 29
World Airplay Official Top 100 [9] 25
World Dance Top 30 Singles [9] 2
World R&B Top 30 Singles [9] 1

[edit] Credits and personnel

  • Recorded by Demacio Castellon at Hit Factory Criteria, Miami, Florida
  • Assisted by Marcella Araica, and Javier Valeverde
  • Audio mixing - Scott Kieklak
  • Mastered by Tom Coyne

[edit] Formats and tracklistings

These are the formats and track listings of major single-releases of "So Gone".

[edit] US CD single I
  1. "So Gone" (Radio Edit)
  2. "So Gone" (Album Version)
  3. "So Gone" (Remix) (featuring Busta Rhymes)
  4. "So Gone" (Part II)
  5. "U Should've Known Better"
[edit] US CD single II
  1. "So Gone" (Album Version)
  2. "All Eyez on Me" (Urban Radio Edit)
[edit] Official remixes/versions
  1. "So Gone" [Remix] (featuring Busta Rhymes & Tweet)
  2. "So Gone" [Remix] (featuring Missy Elliott)
  3. "So Gone" (Smach Your Dub Mix)
  4. "So Gone" (Full Vocal Edit Mix)
  5. "So Gone" (Scum frog Club Mix)

[edit] See also

[edit] References

  1. ^ "Monica Revises Leaked LP With Help From Missy Elliott". vh1.com. Retrieved on April 17, 2003.
  2. ^ "Monica: shares life's lessons on new CD 'After The Storm'". Jet Magazine. Retrieved on July 28, 2003.
  3. ^ "Monica: Portrait". EJams.com. Retrieved on January 27, 2007.
  4. ^ "Missy, DMX, Tyrese To Give Monica's New LP Extra Oomph". MTV News. March 31, 2003. Retrieved on January 24, 2007.
  5. ^ "Monica Revises Leaked LP With Help From Missy Elliott". MTV News. April 17, 2003. Retrieved on January 24, 2007.
  6. ^ Access Granted - Episode Details. AOL.com. Retrieved on January 24, 2007.
  7. ^ Billboard: Hot R&B/Hip-Hop Songs - 2003 . Billboard.com. Retrieved on January 27, 2007.
  8. ^ a b c d AMG: Billboard Singles. All Music Guide. Retrieved on 2007-04-30.
  9. ^ a b c d Major Chart History. Top40-Chart. Retrieved on 2007-04-30.


Preceded by
"21 Questions" by 50 Cent featuring Nate Dogg
Billboard's Hot R&B/Hip-Hop Songs number-one single
June 21, 2003July 19, 2003
Succeeded by
"Crazy in Love" by Beyoncé featuring Jay-Z
Preceded by
"Play Your Part" by Deborah Cox
Billboard Hot Dance/Club Play number-one single
July 19, 2003
Succeeded by
"Intuition" by Jewel
Preceded by
"21 Questions" by 50 Cent featuring Nate Dogg
World R&B Top 30 Singles number-one single
June 21, 2003July 19, 2003
Succeeded by
"Crazy in Love" by Beyoncé featuring Jay-Z


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