So Crazy / Come

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“So Crazy”
“So Crazy” cover
Single by Namie Amuro
from the album Style
Released October 14, 2003
Format CD single
Recorded Om Air Azabu Studio
Genre R&B
Length 18:27
Label Avex Trax
Producer Full Force
Namie Amuro singles chronology
"Put 'Em Up"
(2003)		 "So Crazy / Come"
(2003)		 "Alarm"
(2004)

"So Crazy / Come" is Namie Amuro's 24th solo single under the Avex Trax label. Released as the final single before her 5th original studio album, Style (2003), "So Crazy / Come" was a moderate success[citation needed] breaking her trend of declining sales.

Contents

[edit] Overview

The release of the "So Crazy / Come" single was first reported by news media outlets on September 4, 2003. Initial reports of the single indicated that it would include three original songs, however, the released single only came with two. A promotional photo used in news reports pertaining to the single depicted Amuro with one foot on top of the letter "A". This caused a minor stir with some overseas fans of Ayumi Hamasaki, who perceived the image as a statement of dominance on the singer since "A" is both the logo and the first letter of her name even though "A" is also the first letter of Amuro's nickname "AMURO" (アムロ?) and actual last name.

Both songs featured on the single came from international songwriters and producers. "So Crazy" was written and produced by Full Force who had several R&B hits in the 1980s. "Come" is actually a cover of Australian pop singer, Sophie Monk's "Come My Way."

[edit] Commercial endorsement

In the fall of 2003, Amuro appeared in a second series of commercials for Lucido-L cosmetics products. A slightly different version of "SO CRAZY" was used as the commercials' image song.

"Come" was used as an ending theme to anime series InuYasha. It made its first appearance on the show in late October on episode 128 and ran for 18 episodes in total.

[edit] Music videos

Snippets of the music video for "So Crazy" were premiered on the daily early morning news program, Mezamashi TV on October 3, 2003. The full clip would debut two days later on MTV Japan. Directed by Musashi Muto, "So Crazy" takes place in an empty parking lot. Similar to some of her most recent videos, this clip focused on dancing rather than crafting a story around the song. Extras were used as background dancers to create a sort of club atmosphere. Parts of the video were also filmed in green screen to include a double of Amuro. The second Amuro, dressed in a leather jacket and miniskirt, appeared in the background dancing with the extras. Both images of Amuro appeared together as one would sing the verses and chorus while the other would sing the ad libs. The clip emphasized this by zooming in on whichever image of Amuro was singing and blurring the one that was not.

A music video for the other a-side, "Come," was never produced.

[edit] Track listing

  1. "So Crazy" (Full Force, Jennifer "JJ" Johnson, Michico, Tiger) – 4:36
  2. "Come" (Kask, Mansson, Cunnah, Yuriko Mori) – 4:38
  3. "So Crazy (Instrumental)" (Full Force, Jennifer "JJ" Johnson) – 4:36
  4. "Come (Instrumental)" (Kask, Mansson, Cunnah) – 4:37

[edit] Personnel

  • Namie Amuro – vocals, background vocals

[edit] Production

  • Producers – Full Force
  • Instrument Programming – Ron Harris, Cobra Endo, Kask, Mansson, Cunnah
  • Mixing – Rob Chiarelli
  • Choreographer – Warner

[edit] TV performances

[edit] Charts

Oricon Sales Chart (Japan)

Release Chart Peak Position Sales Total Chart Run
October 16, 2003 Oricon Daily Singles Chart 3
October 16, 2003 Oricon Weekly Singles Chart 8 48,969 12 weeks
October 16, 2003 Oricon Yearly Singles Chart --
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