Snoloha

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Company logo.
Company logo.

Snoloha is a Michigan-based retail company founded by Rod Call. It all began on a long commute to work from Traverse City to Petoskey (Michigan) one early morning in March of 2003 when Rod drove by the sign that he had driven past and read countless times before, “45th Parallel Halfway between the Equator and the North Pole”. This time, however, was different. This time something changed. This time there was an idea, an inspiration.

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Contents

[edit] Definition

Snoloha [sno - loh - hah], n. A lifestyle shared by those who live, play, travel, vacation, relax, or simply enjoy life somewhere between the islands and the arctic.

[edit] Customer Driven

Snoloha is a company that represents and reflects a certain lifestyle. This lifestyle is driven by its customers. From the Snapshots & Scenery photo gallery to the Chronicles & Commentaries logbook, Snoloha customers play a vital role to the continued growth of the brand.

The Snoloha Snapshots & Scenery photo gallery is a collection of customer submitted "somewhere between the islands and the arctic" photos.
The Snoloha Snapshots & Scenery photo gallery is a collection of customer submitted "somewhere between the islands and the arctic" photos.

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[edit] Community Involvement

The Snoloha Sabbatical is currently under development. The goal is to send a deserving family on a vacation to experience the Snoloha lifestyle. This could be a trip to Disney Land, to a beach town, a ski resort, Cedar Point, etc.

[edit] External links

  • [1] Snoloha Company Homepage


[edit] Sources

  1. ^ Rod Call's 45th.
  2. ^ DU Helped Make A Dream A Reality.
  3. ^ The Snoloha Story.
  4. ^ The migrational pull of the 45th Parallel.
  5. ^ Snapshots & Scenery.