Sneaky Sunday

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Sneaky Sunday LLC
Type	Private
Founded	2006
Headquarters	Atlanta, GA, USA
Key people	Paul Broft (CEO), Dean Roland (CSO), Cary Franklin (COO), Christopher Tuff (CMO), John Davis (CCO), Jason Williams (CTO)
Products	Recommendations and Rankings
Website	*www.SneakySunday.com

Sneaky Sunday is an Atlanta-based nightlife and entertainment website that uses a national network of like-minded young professionals to provide recommendations and rankings for venues based on various categories of interest.

1 Site Features
2 Recommendations and Rankings
3 "Sneaky Reps"
4 History
5 American Idol
6 References
7 External Links

[edit] Site Features

Sneaky Sunday hosts an online database of recommendations and rankings of over 50 categories of local restaurants, bars, music venues, and hotels in over 90 major U.S. cities. Visitors to the site choose their city of interest and navigate through four main categories: bars/clubs, restaurants, live entertainment, and hotels/leisure. Each category is broken out into sub-categories that contain recommendations for only the best venues within a category (i.e. Best Dive Bar, Best Beer Selection, etc.).

Other site features include a daily events calendar in every city with listings for the next 30 days of all major upcoming local events within music, sports, live theater, art, comedy, dance, and special events. Each venue can also feature maps, user reviews, short-form video (SneakySunday TV), and SMS messaging. Visitors have the ability to make restaurant reservations through OpenTable.com as well.

[edit] Recommendations and Rankings

Unlike similar sites that highlight only weekend hotspots, Sneaky Sunday provides recommendations and rankings for premiere venues for every day of the week.

[edit] "Sneaky Reps"

Recommendations and rankings are managed by local “Sneaky Reps” who are responsible for choosing and writing about all the venues.^[1] There is at least one local expert in every city on the site in order to keep the content current and relevant.

[edit] History

The idea for Sneaky Sunday was born in the summer of 2006 when Paul Broft (CEO), Collective Soul guitarist Dean Roland and Cary Franklin (COO) were out at a sports bar and noticed it was unusually crowded for a Sunday. They realized people frequently ventured out on “school nights” but didn’t necessarily know where to go on these untraditional nights thus Sneaky Sunday was born. Originally introduced online and tested with 20 U.S. cities beginning in August 2007, an expanded site covering more than 90 cities re-launched on April 1, 2008.^[2]

[edit] American Idol

Sneaky Sunday made an appearance on American Idol on March 18, 2008 when Australian singer Michael Johns was shown wearing a Sneaky Sunday t-shirt during an interview.^[3]