Smart Communications

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Smart Communications, Inc.
Type Subsidiary of PLDT
Founded Manila, Philippines (1991)
Headquarters Makati City, Philippines
Key people Manuel V. Pangilinan, Chairman
Napoleon L. Nazareno, President and CEO
Industry Communications Services
Products Broadband Services
Cellular Telephony
Revenue P93.4 billion PHP (11%) (2007)
Net income P30.7 billion PHP (1%) (2007) [1]
Website www.smart.com.ph

Smart Communications is the wholly-owned mobile phone subsidiary of the Philippine Long Distance Telephone Company (PLDT). With over 30 million subscribers on its GSM network as of end-December 2007, equivalent to approximately half of the Philippine cellular market share. It operates a nationwide cellular network and a satellite phone service. It also has the most extensive and modern digital communications GSM network and infrastructure in the country, covering over 99 percent of the population. As of end-June 2007, Smart’s GSM network consists of 100 switches and 100,000 base stations, over 2 of which are equipped with wireless broadband capability. Smart also has over 23 3G base stations nationwide. PLDT reported at the end of April 2008, that its mobile phone subscriber base reached more than 32 million, combining Smart and Talk N' Text subscribers, and its wireless service revenues grew 8% to P 22.5 billion.[1]

On April 20, 2008, Smart Communications recently updated its logo, changing with the new, shortened letter 'S', new letter 'A', and a new line below the logo.

Contents

[edit] Products

Smart offers different levels of service, dependent on both the population and the financial capability of the subscriber. A list is provided below.

Logo Service Description
Smart Gold Postpaid Plan
Smart Infinity Premium High-End postpaid service
Smart Buddy Prepaid Service
Smart Kid Kids' mobile service in prepaid and postpaid
Talk N' Text Low rate Prepaid Sim Card
Smart Link Calling through Satellite receivers
Smart ACeS The Same with smart Link
SmarTalk Payphone with Texts features from smart
Addict Mobile Special Mobile for older teens

[edit] Services

Logo Services Description
The Smart 3G Logo SMART 3G Smart 3G UMTS network
    • Video Calls
    • Video Streaming with a combination of access and per minute charges
    • High-speed Internet Browsing
The Smart ZED Logo
SMART Zed Multi-platform infotainment products and services, offers people on the move,access entertainment, communication and information services. include games, messaging services and stock prices.
SMART Money It's a cashless base transaction in a reloadable cash card linked to the MasterCard network.
SMART Padala It's a cash remittance service via text, from a sender outside the Philippines to the cellphone of a beneficiary in Philippines
SMART Bro Direct-To-Home Wireless Internet from Smart base stations. Smart is currently offering 1 residential plan, "Plan 999", which advertises a maximum speed of 384 kbit/s. Smart also released an Enterprise package which will give a maximum speed of 4 Mbit/s. The service integrates Motorola's Canopy Technology. On March 1, 2008, Smart Communications released Smart Bro Prepaid which has a on-time payment that costs P4,500. It includes the modem, but with a sim, a P30 pre-loaded into the sim, and more.

[edit] Philippine area code assignment

Smart Communications Shares the same prefixes of Talk N' Text 0909, 0910, 0918, 0919, 0920, 0921, 0928, and 0929.

[edit] Relevant Links

[edit] References