Small World Software

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Small World Software was a New York, NY company that was founded in February of 1994. The company created the first online rotisserie baseball and fantasy sports leagues. The company also developed a business as an early internet technology consultant, and the game piece of the business (Small World Sports) was spun off from the consulting business (Small World Software) in 1996.

The consultancy, on the strength of its business with Hasbro, Xerox, McKinsey & Company, the National Multiple Sclerosis Society, and MaMaMedia, developed into one of the largest internet consultancies in New York before being sold to iXL in 1998. Two of the founding partners, Mark Jacobstein and Scott Murphy, remain with iXL as senior executives following the transaction.

The rotisserie baseball and fantasy sports league portion of the business developed into one of the three largest fantasy businesses on the web. The company, in addition to building its own games, built games for Yahoo!, AltaVista, Lycos, CNN/SI, fastball.com, Fox Sports, and The Sporting News, among others. The company was sold to The Sporting News in 2002.

The company was founded by Scott Murphy, Mark Jacobstein and Seth Aron. Other early employees included Ari Shamash, Erik Barmack, Sarra Mossoff, John Sciorra, Paul Ford, Rome Sheehan, Bernardo Chavez, Scott Porad, Flavio Masson and Sam Nelson.