SM Mall of Asia

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SM Mall of Asia
"No other mall comes close."
Facts and statistics
Location	Bay City, Pasay City, Philippines
Opening date	May 21, 2006
Developer	SM Prime Holdings
Management	SM Prime Holdings
Owner	SM Prime Holdings
Architect	Arquitectonica
No. of stores and services	600 shops, 150 dining establishments
No. of anchor tenants	9
Total retail floor area	407,101 m²
Parking	5,000 cars
No. of floors	2 for the Main and Entertainment Malls, 5 for the North and 8 South Parking Buildings
Website	SM Mall of Asia

Coordinates: 14°32′6.24″N, 120°58′55.75″E

The 'SM Mall of Asia' (also known as MOA) is the largest shopping mall in the Philippines and is the 3rd largest shopping mall in the world in terms of Gross Leasable Area according to Forbes Magazine, after the South Dongguan Mall (China) and Golden Resources Mall (China). ^[1] It opened on May 21, 2006.^[2]

It is owned and operated by SM Prime Holdings, under the management of Henry Sy, a Chinese-Filipino business tycoon. It was abbreviated as MoA.

Contents 1 Location and Vicinity 2 Physical Details 3 Attractions 4 History 4.1 Construction 4.2 Esplanade 4.3 SM Science Discovery Center 4.3.1 Themerooms 4.4 SMX Convention Center 4.5 Ferry Service 4.6 Hypermart fire 5 Future Plans 5.1 SM Arena 5.2 Hotels 6 Gallery 7 References 8 See also 9 External links

[edit] Location and Vicinity

The Mall of Asia was constructed within the reclamation area, west of Roxas Boulevard in Pasay City, aptly nicknamed "Bay City". It is built on 19.5 hectares of reclaimed land and has a gross floor area of 386,224 square meters. The mall is located at the southmost tip of Epifanio de los Santos Avenue. A roundabout was constructed in the front of the mall with a huge bronze globe similar to that of the Universal Studios Theme Parks and the Unisphere in Flushing Meadows Park in New York City.

[edit] Physical Details

The SM Mall of Asia mall grounds consists of four buildings interconnected by walkways; the Main Mall, the Entertainment Mall, and the North and South Carpark Buildings.

The Main Mall includes shopping and dining establishments and the food court. The Entertainment Mall is a two-story complex, a majority of which is open-air, facing Manila Bay.

The mall's 5,000 parking spaces are divided across two, six-story parking buildings conveniently designated the North and South parking buildings. The South Parking building houses the mall's official SM Department Store, while the mall's supermarket, the SM Hypermarket is located within the North Parking building.

One of the mall's somewhat-unique features is a 20-seater tram traveling around the mall grounds to ferry shoppers around.

Concierge desks are located in the Main Mall and the Entertainment Mall.^[3]

[edit] Attractions

The mall includes branches of all of the standard anchor stores found in most of the SM Supermalls. The first-ever branch of Taste Asia, one of the SM Supermalls' food court brands, is located right outside the mall's supermarket, the sprawling SM Hypermarket.^[4]

One of the mall’s main attractions is the first ever IMAX theater in the country, along with a Director's Club Theater for intimate screenings (30 La-Z-Boy seats), a Premiere Cinema, and the CenterStage Cinema which can used for live musical concerts and theatrical performances. The San Miguel-Coca-Cola IMAX Theatre is one of the world's biggest IMAX screens in 3D.

In addition to the mall's special theaters, it also has six regular two-tiered movie theaters similar to the ones found in almost every SM Supermall.^[5]

The mall features the Philippines's first Olympic-sized ice skating rink. At 61 by 30 meters, the rink is described as the biggest of its kind in Southeast Asia. It can accommodate both recreational and competitive figure skating, as well as ice hockey. Along with plain access and skate rentals, the rink's operators also offer training progams in both figure skating and ice hockey.^[6] Several ice skating competitions have been held at the mall's ice skating rink.^[7][8]

The mall's open-air Music Hall directly facing the sea has also held several events, contests and concerts.^[9]

The mall also provides office space. Dell International Services, a subsidiary of Dell, Inc. occupies a 13,470.5-square meter area at the second floor of the north parking building of the mall.

[edit] History

[edit] Construction

The mall is the centerpiece project of SM Prime at the SM Central Business Park, where five one-story buildings serve as the company's corporate offices (the sixth building being occupied by TeleTech Holdings, Inc. as their flagship site in the country). Construction began in mid-2002 right after the completion of a contemporary medical school, dining strip and residential complex at Macapagal Boulevard, adjacent to the SM Central Business Park.

The SM Mail of Asia’s design team includes Arquitectonica, design Architect; Robert Carag Ong and Associates, architect of record; GHT Services, project manager, and Hilmark Construction (for the South Parking Building, Main Mall, and Entertainment Mall) and Monolith Construction Development Corp. (for the North Parking Building), general contractors.

The mall would have opened before Christmas Day of 2005 but had been delayed due to hitches in the delivery of construction materials. Frequent rains in the last quarter of 2005 also delayed the turnover of mall space to tenants. SM Prime decided to move the opening date to March 3, 2006.

On February 27, 2006, local newspaper Manila Standard Today, reported that a team of Pasay City engineers found huge cracks underneath the structure, which was causing the structure to vibrate.^[10] When questioned about the inspection, the Pasay City Engineering Department denied making any statement regarding defects in the Mall of Asia. Engineer Edwin Javaluyas, Pasay City engineering officer, in his letter to SM Prime Holdings Inc., said he never stated that the city hall’s engineering department inspected the Mall of Asia on February 23, 2006.^[11]

SM Prime however decided to move the opening to May 21 of that year. Jeffrey Lim, corporate information officer of SM Prime Holdings, emphasized that a rescheduling of the mall’s opening was made to give the company an opportunity to allow more tenants to open shops and denied that the change was due to structural defects.^[12]

On May 20, 2006, the mall was officially inaugurated by President Gloria Macapagal-Arroyo with a special screening of Everest in the San Miguel Coca-Cola IMAX Theater. The movie was shown three days after tri-athlete Leo Oracion reached the treacherous mountain’s summit. ^[13]

[edit] Esplanade

An esplanade was constructed at the back of the mall where it served as the observation center for the First World Pyro Olympics in December of 2005.

The second World Pyro Olympics were held at the SM Mall of Asia's boardwalk area in early January, 2007.^[7]

The Esplanade was also the venue for Lovapalooza 2, wherein more than 5,300 couples kissed for 10 seconds on February 10, 2007, breaking Hungary's 4,445 in the Guinness World Records.

Also, an events venue named One Esplanade was constructed here. One Esplanade is usually used for product launches, parties, and other events.

Also, there is a strip mall owned by Mr. Henry Sy and Mr. Mariano Nocom currently in the final stages of construction in the Esplanade. Called the San Miguel by the Bay at the Esplanade, the strip mall will have retail shops and restaurants and is an extension of the retail facilities of the SM Mall of Asia. It was opened on November 2007.

[edit] SM Science Discovery Center

On October 10, 2007, the P313-million SM Science Discovery Center, the first of its kind in the world, was opened. SM Prime Holdings has partnered with US-based Leisure Entertainment Consultancy (LEC) for the SDC, it features a digital planetarium and a wide range of technology and science-themed exhibits.^[14]

[edit] Themerooms

• Life Clock. Sending e-mails to the future.
• ImagePort. Focuses on all things that deal with the lens-from manual to digital cameras capturing the latest gadgets and the future of digital imaging.
• SMART Media City. Playing computer games and play GestureTek (play seen from TV with simple movements of body).
• Transportation Nation. To know the history and future of transportation. It features SINAG (1st Philippine solar-powered car), Wheelsurf, and Segway PT.
• Grossology. To know how kidneys work and has the grossness education.
• Spaceship Earth. To know the status of our environment today and in the future.
• Virtual Reef. To see the life underwater. It features Mr. T, a talking cartoon titan fish. It explains how to save coral reefs.
• City Science. To know skyscrapers all over the world.
• Robot Inc. To know robots where they came from what comics, film, and TV series.
• Digistar Planetarium. A 15-meter planetarium which has 3-D "screen" at the top of the seats. It is now showing Search For Life: Are We Alone? (narrated by Harrison Ford, to know where life outside Earth could exist) and Mystery of the Christmas Star (to know what is the Star of Bethlehem).
• LEGO Mindstorms Robotics Center. To know how robots made of Lego work.

[edit] SMX Convention Center

The SMX Convention Center (Project Name: MAITrade) is the Philippines' largest privately run exhibition and convention center. The 46,647-square meter building will have three floors and basement parking with a total leasable area of 19,800 square meters featuring large exhibition areas and function rooms. The convention center can fit approximately 6,000 people.

The groundbreaking was held on March 23, 2006. The P900 million project, was completed and inaugurated on November 5, 2007. It is set to compete with the nearby state-run Philippine International Convention Center and World Trade Center-Metro Manila.

The 46,647-square meter building will have three floors and basement parking with a total leasable area of 19,800 square meters. The building’s design allows for maximum use of space, giving exhibitors flexibility and options in terms of their specific area requirements. The exhibition area at the ground level will have a floor area of 9,000-square meters, which can be divided into four halls. Commercial shops will be located along the perimeter. A bridgeway on the second level will connect SMX Convention Center to the mall's south parking building. The third level will have a total floor area of 8,730 square meters, which can be divided into six halls for functions and conventions, along with nine meeting rooms. ^[15]

[edit] Ferry Service

Adjacent to the convention center, MetroStar Ferry Terminal, a ferry terminal is being completed to service passengers who wish to travel to peninsular Cavite City. The ferry service will cut travel time to Cavite City from 90 minutes by road to less than 30 minutes. The terminal will also serve as a passenger port for tourists who will travel to SM's tourism estate, the Hamilo Coast, in Nasugbu, Batangas. ^[16] On September 24, 2007, Philippine Export-Import Credit Agency (PhilEXIM) inaugurated the P135-million ferry project (between Cavite City and SM Mall of Asia). PhilEXIM President Virgilio R. Angelo stated that it guaranteed the loan of Metrostar Ferry, Inc. (Metrostar) for the government’s Manila Bay Transport Project. Angelo stated that the ferry service would also open in the Cavite City-Luneta Boardwalk-Del Pan Bridge waterway. 20,000 riders are expected to benefit (cost of P60-70, 6:30 am until 7:00 pm).^[17]

[edit] Hypermart fire

On February 21, 2008, a fire burned the SM Mall of Asia SM Hypermart past 10 a.m. and was put off by 11:19 a.m. There were no casualties.^[18]

[edit] Future Plans

To provide for the office and workspace requirements of prospective IT-related locator companies and for support office and backroom operations of business process outsourcing. The first building, OneE-comCenter, began March 8, 2006. The building was completed on the first week of October 2007. Its first occupant, Fitness First opened its doors on October 12, 2007. Office space will start to fill on January 2008.

The 105,857 square meter, 10 storey OneE-com Center was designed by international firm Arquitectonica and Architect Felix Lim. The building itself will have a total of 71,934 square meters available for lease. Seven floors will be allotted for office space, and the ground floor for commercial use. The average floor plate will be 9,000 square meters. There will be two and a half levels for parking with 600 slots. Tenants on the fourth floor will enjoy the convenience of parking their cars on the same floor as their offices. Offices on all floors can look out into a courtyard in the middle of the whole structure.

More than its design features, tenants of OneE-com Center will also enjoy tax incentives as it is completes its registration with the Philippine Export Zone Authority (PEZA). Its strategic location and proximity to the airport will ensure a strong market response for OneE-com Center. The building is connected by a second level pedestrian bridgeway to the mall's north parking building.^[19]

[edit] SM Arena

Adjacent to the south parking building, a two-hectare area has been allocated for the site of a 16,000-capacity multi-purpose SM Arena.^[20] It will be designed also by Arquitectonica, which did the American Airlines Arena^[21]. The SM Arena is expected to be the venue of choice for sporting events, concerts and entertainment shows. It is set to rival the 50-year old Araneta Coliseum in Cubao, Quezon City.

[edit] Hotels

In mid-2006, it was announced that a deluxe hotel will be built within the Mall of Asia complex.^[22] SM will start construction of a four-star hotel within the the Mall of Asia complex in 2008 under the Radisson brand. The hotel will have 400 guest rooms and will be operational in October 2009.

SM Investments also signed an agreement with Microtel Development Corporation for a 150-room Microtel Inn and Suites project. Both hotels will be connected to the SMX Convention Center. ^[23]

[edit] Gallery

The mall shown at the southern end of EDSA	Mall Sign	Main Mall Entrance	Main Mall Atrium Ground Level
Main Mall Lobby Second Level	International Ice Skating Rink	Cinema Complex	Music Hall
SM Science Discovery Center	San Miguel Coca-Cola IMAX Theater	Bowling Centre	TasteAsia
CyberZone (North Parking Building)	Wellness Center (South Parking Building)	Hypermarket	Department Store
Entertainment Mall	MetroStar Ferry Terminal	OneE-Com Center	SMX Convention Center

[edit] References

[edit] See also

• List of shopping malls in the Philippines
• SM Prime Holdings
• SM City North EDSA
• SM Megamall
• SM City Santa Rosa
• West Edmonton Mall
• Mall of America
• Mall of Arabia

[edit] External links

• Mall Of Asia Total Philippines
• SM Mall of Asia official website.
• More SM Mall of Asia Photo Gallery at Manila Daily Photo
• Shopping Mall Studies
• OneEsplanade
• World's Largest Shopping Malls by Forbes Magazine
• SMX Convention Center
• SM Science Discovery Center

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