Slate 20

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Slate 20 is brand of alcopop (as it is commonly referred to) although is part of the RTD - ready to drink - market. It is available in 275ml and 700ml bottles. Slate 20 is owned and distributed by Diageo. The drink is packaged in brown glass bottles with a dark, more traditional, label. This in complete contrast to the rest of the RTD market, which often try to be as bright and colourful as possible. The reason behind this is that Slate is marketed towards young men, who often see other RTD's as being rather girly. The drink is also rather uncommon in that it is made using bourbon whiskey instead of vodka or rum.