Skol

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Skol is an international beer brand. Allied Breweries of the UK, Labatt of Canada, Pripp-Bryggerierna of Sweden and Unibra of Belgium formed a new company called Skol International in 1964. Its aim was the creation of a world-wide beer brand, Skol lager, which could be licensed, manufactured and marketed across the world. Since then participation in the company has changed.[1]

Skol is the most popular beer in Brazil, originally produced by Brahma in 1980, which in turn became Ambev and then InBev.[2] Carlsberg holds the license outside Africa and South America.[3]

The name is related to the Scandinavian toast "skål". For a period, the Hagar the Horrible cartoon character was used for promotion.[4][5]

[edit] References

  1. ^ Unilever Limited and Allied Breweries Limited, Monopolies Commission report 9 June 1969
  2. ^ Brazil's Brahma beer goes global, BBC 4 December 2005
  3. ^ Carlsberg brings cheers with Skol beer
  4. ^ Beermat
  5. ^ TVWhirl

[edit] External links

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