Siren Records

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Siren Records is an independent music label based in Auckland, New Zealand. It was formed in 2000 by Adrien de Croy (owner of York Street Recording Studios), and Tracy Magan and Tim Groenendaal (both of artist management company MGE Ltd). Tim Groenendaal left the company in 2001.

The label has achieved success with both current artists, notably the first Goldenhorse record Riverhead which took the record for longest climb in the album charts to the #1 position of just under 2 years. The second Opshop album recently went double platinum.

Distribution in New Zealand is through EMI.