Simoniz

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Simoniz is a trademark for a brand of car wax that originated with Union Carbide in 1935. It was popular with automobile dealers where it was used for a auto detailing process called Simonizing or Simonized.

The trademark went though some amount of trademark dilution due to its use by a number of automobile dealers for processes using other brands of car wax, car polish, or paint sealer.

The current holders of the Simoniz trademark use it to sell Liquid Diamond, a home-use spray-on car polish.

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