Simba Chips

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Simba is a popular potato chip manufacturer and has been producing its products in South Africa since 1956, when it was established by the Greyvenstein family[1]

Having successfully marketed Ouma's Rusks in the 1940s and 1950s, by 1955 the Greyvenstein family were looking for ways to diversify their family business. In that year, Leon Greyvenstein travelled to a food fair in Germany in search of ideas and met a man called Herman Lay – the co-founder of Frito-Lay, the largest chip company in the world. The two men struck up a friendship, and Leon travelled on to the USA where he saw a potato chip factory in action.