Silja Line

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Silja Line logo
Silja Line logo
M/S Silja Opera, M/S Silja Symphony and HSC SuperSeaCat Four in Helsinki in 2004. Only the Silja Symphony remains in Silja Line fleet in 2007.
M/S Silja Opera, M/S Silja Symphony and HSC SuperSeaCat Four in Helsinki in 2004. Only the Silja Symphony remains in Silja Line fleet in 2007.

Silja Line (Tallink Silja Oy) is a Finnish shipping company owned as of 2006 by the Estonian ferry operator Tallink. Silja Line was previously owned by the shipping company Sea Containers LLC. Silja operates multiple ferry lines on the Baltic Sea. It is among the biggest operators on its core market, transporting about five million passengers and over 300,000 cars every year.

Contents

[edit] History

[edit] 1904-1957

The history of Silja Line can be traced back to 1904 when two Finnish shipping companies, Finland Steamship Company (Finska Ångfartygs Aktiebolaget, FÅA for short) and Steamship Company Bore, started collaborating on Finland—Sweden traffic. The initial collaboration agreement was terminated in 1909, but re-established in 1910. After World War I in 1918 a new agreement was made that also included the Swedish Rederi AB Svea. Originally the collaboration agreement applied only on service between Turku and Stockholm, but was also applied to the Helsinki—Stockholm in 1928. As a precursor to the policies later adopted by Silja Line, each of the three companies ordered a near-identical ship for Helsinki—Stockholm service to coincide with the 1952 Summer Olympics, held in Helsinki.[1] Eventually only Finland SS Co.'s SS Aallotar was ready in time for the olympics.[2] At this time the city of Helsinki constructed the Olympia Terminal in Helsinki's South Harbour, that Silja Line's ships still use.[3]

[edit] 1957-1970

Realising that car-passenger ferries would be the dominating traffic form in the future, the three collaborating companies decided to form a daughter company, Oy Siljavarustamo / Siljarederiet Ab.[4] The new company started out with used ships which weren't particularly well-fitted for the role they were meant for,[4] but that was about to change when in 1961 Silja took delivery of the new MS Skandia, the first purpose-built car-passenger ferry in the northern Baltic Sea. Skandia's sister MS Nordia followed the next year and the era's giant MS Fennia in 1966.[5]

Despite the establishment of Silja, FÅA, Bore and Svea also continued to operate on the same routes with their own ships. This led to a somewhat complex situation where four different companies were marketed as one entiry. In Finland they went by the name Ruotsinlaivat ("Sweden's Ships" or "Ships to Sweden") whereas in Sweden the preferred terms were Det Samseglande (roughly "the ones that sail together"), Finlandsbåten ("Finland's Ships") or Sverigebåten (Sweden Ships). In both countries the names of all four companies were usually displayed alongside the group identity.[6]

[edit] 1970-1980

In 1967 three of Silja's rival companies had formed a joint marketing and coordination company, Viking Line, which was to become Silja Line's main rival for the next two decades.[7] FÅA, Bore and Svea soon realised that a similar arrangement would be preferrable to their current fragmented image, and in 1970 a big change was carried out within the organisations: Silja Line was established as a joint marketing and coordination company between FÅA, Bore and Svea, and the ships of Siljavarustamo were divided between these three. All Silja Line's ships were painted in the same colour scheme, with a white hull and superstructure, with the dark blue "Silja Line" text on the side, alongside the now-famous seal's head logo.[8] Each company retained their own funnel colours, so it was easy to distinguish which ship belonged to which company even from a distance: Svea's funnels where white with a large black S on them, FÅA's were black with two white brands around the funnel, and Bore's were yellow with a blue/white cross.

Already before the reorganisation Silja had ordered two new ships from Dubegion-Normandie S.A., Nantes, France to begin year-round traffic from Helsinki to Stockholm (up until that point the route was summers only). In 1972 these were delivered to FÅA and Svea as MS Aallotar and MS Svea Regina, respectively. Passenger numbers on the Helsinki route grew fast and already in 1973 it was decided that the three companies would each order a ship of identical design from the same shipyard to replace the current Helsinki—Stockholm ships. The first two of these was delivered in 1975 (MS Svea Corona and MS Wellamo). The last sister, MS Bore Star), was delivered in December of the same year. However, there weren't enough passengers during the winter for all three ships, and as a result the Bore Star was chartered to Finnlines during the winters of 1975-1976 and 1976-1977.[8] In 1976 Finland SS Co changed its name to Effoa (the Finnish phonetic spelling of FÅA).[9] During the latter part of the 1970s Effoa's old ferries MS Ilmatar and MS Regina made cruises around Baltic Sea, Norwegian fjords and the Atlantic (from Málaga) under the marketing name Silja Cruises.[8]

[edit] 1980-1986

In the 1979 Svea and Effoa decided again to order new ships for the Helsinki—Stockholm route, which would be the largest ferries of their time. Bore however decided not to participate in building new ships, and in 1980 opted to bow out of passenger traffic altogether (Bore Line still exists as a freight-carrying company today).[8] Their two ships were sold to Effoa and their shares of Silja Line split between the two other companies.[9] In Finland, and later in Sweden, a large maritime strike in spring 1980 stopped ferry traffic completely. This also prompted Effoa to terminate the Silja Cruises service.[10]

Despite the difficulties Silja's first real cruiseferries MS Finlandia and MS Silvia Regina entered traffic in 1981, which led to a 45% raise in passenger numbers. Late in the same year Johnson Line purchased Rederi AB Svea, and the former Svea ships received Johnson Line's blue/yellow colours. The good experiences gained from the new Helsinki ships prompted Effoa and Johnson Line to order two ships built on a similar principle for traffic on the Turku—Stockholm route, which were delivered in 1985 and 1986 as MS Svea and MS Wellamo. Although similar in proportions and interior layout, the new ships sported an attractive streamlined superstructure instead of the box-like superstructure of Finlandia and Silvia Regina.[10]

[edit] 1987-1992

1987 was a very eventful year for Silja. Effoa had purchased the famous GTS Finnjet the previous year and from the beginning of 1987 the prestigious but unprofitable "Queen of the Baltic Sea" joined Silja Line's fleet. Later in the same year Effoa and Johnson Line jointly purchased Rederi Ab Sally, one of the owners of their rival Viking Line. The other Viking Line partners forced the new owners to sell their share in Viking, but Effoa and Johnson Line still got Vaasanlaivat / Vasabåtarna, Sally Cruises, Sally Ferries UK and Commodore Cruise Line. Although the purchase of Sally had no effect in Silja Line's traffic for the time being, it proved to be important later. Finally 1987 saw the order of new ships for Helsinki - Stockholm route (again), which would be the largest ferries ever built (again), eventually named MS Silja Serenade and MS Silja Symphony. Not revealed at the time, the new ships had a 140-meter promenade-street running along the center of the ship, a feature never seen before in a ship (these days promenades are commonly found on Royal Caribbean Cruises and Color Line's newer ships)..[10]

In late 1989 Wärtsilä Marine, the shipyard building Silja's new cruiseferries, went bankrupt, which led to the ships being delivered later than had been planned. To ensure the delivery of their ferries Effoa and Johnson Line both purchased a part of the new Masa-Yards established to continue shipbuilding in Wärtsilä's former shipyards.[10]

The year 1990 saw the realisation of an old vision: Effoa and Johnson Line merged to form EffJohn. As a result the seal's head logo gravitated into the funnel, replacing the old colours of each individual owner company. In November of the same year the new MS Silja Serenade made it's maiden voayge from Helsinki to Stockholm, approximately seven months after the original planned delivery date. MS Silja Symphony was delivered the following year. Despiste being highly popular and sporting a successful design, the new ships had also been very expensive. Coupled with the depression in the early 90's EffJohn was forced to cut costs, which resulted in Wasa Line and Sally Cruises being merged into Silja Line in 1992. The year also saw Svea and Wellamo being modernised in Silja Karneval and Silja Festival, respectively.[11]

[edit] 1993-2006

MS Silja Europa, the largest cruiseferry in the world 1993-2001.
MS Silja Europa, the largest cruiseferry in the world 1993-2001.

The year 1993 began with a bang. In January it was reported that Silja Line had chartered MS Europa, a ship under construction for Rederi AB Slite, one of the owners of Viking Line. Due to financial troubles Slite could not pay for their new ship, and the shipyard decided to charter it to Silja instead. Later in the same year Silja joined forced with Euroway on their MalmöTravemündeLübeck route. The route proved to be unprofitable and was terminated in spring 1994.[11]

MS Sally Albatross was grounded outside Helsinki in spring 1994 and suffered major damage, which prompted Silja to give up traffic on her. September 1994 saw the largest peace-time maritime disaster on the Baltic Sea, the sinking of MS Estonia. Silja Europa, Silja Symphony, Silja Festival[citation needed] and Finnjet all assisted in searching for survivors from the disaster. Sinking of the Estonia led to passenger numbers dropping, which did not help Silja's precarious situation. The company was now the largest on the Baltic Sea, having finally overtaken Viking Line in 1993, but financially it wasn't doing too well. In 1995 Effjohn changed their name into Silja Oy Ab. Three years later the name was changed again, this time to Neptun Maritime.[11]

1999 saw two big changes coming for Silja. Tax-free sales ended on routes between EU countries, which forced the Helsinki—Stockholm ships to start calling at Mariehamn in the Åland Islands. Although the Åland Islands joined the EU along with the rest of Finland in 1994, their autonymous status allowed them to stay outside the EU tax union and hence avoid the end of tax-fee sales. Bigger change than this was Sea Containers purchasing the majority of Neptun Maritime's shares.[11] In 2000 the new owners brought one of their Super SeaCats on Helsinki—Tallinn traffic and Neptun Maritime again changed its name, this time to Silja Oyj Abp. In the same year the route between Vaasa and Umeå was terminated as unprofitable.[12]

By 2004 Sea Containers owned Silja Line entirely. The company was doing well financially and all seemed to be going well. Unfortunately Sea Containers' other operations were not as profitable and in late 2005 they announced their intent to give up their ferry division completely, this naturally including selling Silja Line. In preparation for the sale the unprofitable GTS Finnjet and MS Silja Opera were taken out of service and transferred under Sea Co's ownership. Silja Serenade and Symphony were also rebuilt in early 2006 to make them more attractive to the potential buyer.[12]

[edit] 2006-

May 2006 saw the sale of Silja Line to the Estonian Tallink. The SuperSeaCats trafficking between Helsinki and Tallinn were not included in the sale as their purchase would have given Tallink a dominant market position on the route, which would have resulted in the competition regulators of Finland and Estonia not approving the sale. As a result Sea Containers (that had barely a year ago announced their intention to give up the ferry business completely) continued operating them under the SuperSeaCat brand. In late 2006 the land organisations of Tallink and Silja Line were reorganised in Finland so that Tallink Finland and Superfast Finland were merged into Oyj Silja Abp, which now took care of all Finnish operations of Tallink/Silja. Shortly afterwards Oyj Silja Abp was renamed into Tallink Silja Oy. Similarly the land organisations in Sweden became Tallink Silja AB.[12]

[edit] Future

Tallink has stated that it intends to keep the Silja Line brand separate from Tallink.[13] Despite this, most promotional materials - including brochures and the company websites[14] - are now shared by both companies.

In April 2007 Tallink announced that {{MS|Galaxy}) will be placed on the Turku—Mariehamn—Stockholm route in 2008,[15] following the delivery of her sister ship that will replace her on the Helsinki—Tallinn service. Conflicting statements have been made by Tallink representatives regarding the branding of the Galaxy in her new service: in early June Tuomas Nylund stated that she would be re-painted in Silja Line colours,[16] but in October 2007 Enn Pant and Toomas Vilosius stated that the Galaxy's external livery would not be changed, and that she might enter service on the route under the Tallink brand, not Silja.[17] Regardless of her new livery or the lack thereof, Galaxy will be re-flagged to Sweden upon the route change.[17]

Also in April 2007 Tallink ordered a second sister ship to the Galaxy. At the time Keijo Mehtonen stated the new ship would "probably" be placed on the Turku—Mariehamn—Stockholm service, replacing Silja Europa.[18] In October of the same year Enn Pant countered Mehtonen's statement, saying that no decisions had been made regarding the route of the third Galaxy-class vessel.[17]

[edit] Fleet

[edit] Current fleet

Ship Built Entered
service
Route Tonnage1 Flag Notes
MS Silja Serenade 1990 1990 HelsinkiMariehamnStockholm 58,376 GT Flag of Finland Finland
MS Silja Symphony 1991 1991 Helsinki—Mariehamn—Stockholm 58,377 GT Flag of Sweden Sweden
MS Silja Europa 1993 1993 Turku—Mariehamn/Långnäs—Stockholm 59,912 GT Flag of Finland Finland Ordered as MS Europa for Rederi AB Slite (Viking Line).
MS Silja Festival 1986 1992 Turku—Mariehamn/Långnäs—Stockholm 34,414 GRT Flag of Sweden Sweden Rebuilt in 1992 from MS Wellamo of 1986
1May be specified in gross tonnage (GT) or gross register tons (GRT).

[edit] Future ships

Ship Built Planned to enter service Shipyard Planned route Gross Tonnage Planned flag Notes
MS Galaxy 2006 June 2008 at earliest[19] Aker Finnyards, Rauma TurkuMariehamnStockholm 48915 GT Flag of Sweden Sweden Currently sailing for Tallink
MS Baltic Princess or NB 1365 2008/2009 spring 2009 Aker Yards, Helsinki/Rauma Turku—Mariehamn—Stockholm 48900 GT A Galaxy class vessel planned to replace Silja Europa

[edit] Former ships

Ship In service Owner/operator Tonnage1 Status as of 2008
SS Silja 1957-1967 Siljavarustamo 1,599 GRT Scrapped in Helsinki, Finland, 1970
SS Warjo 1957-1964 Siljavarustamo 861 GRT Scrapped in Baia, Italy, 1983
SS Bore 1960-1976 Steamship Company Bore 3,492 GRT Since 1987 MS Kristina Regina for Kristina Cruises
MS Skandia 1961-1973
1973-1974
Siljavarustamo
Finland Steamship Company
3,593 GRT Sunk in the Atlantic, 1984
MS Nordia 1962-1973
1973-1974
Siljavarustamo
Rederi AB Svea
3,631 GRT Scrapped at Eleusis, Greece, 1988
MS Ilmatar 1964-1974, 1978-1980 Finland Steamship Company 5,101 GRT; 7,155 GRT Since 1997 MS Palm Beach Princess for MJQ Corporation
MS Fennia 1966-1970
1970-1984
1993-2001
Siljavarustamo
Svea Line (Finland)
EffJohn; Silja Line
6,396 GRT

10,515 GT
Laid up in Vaasa as MS C. Express
MS Botnia 1967-1970
1970-1975
Siljavarustamo
Steamship Company Bore
3,440 GRT Sunk outside Morocco, 2008
MS Floria 1970-1975 Finland Steamship Company 4,051 GRT Since 2002 sailing as MS Carmen del Mar for Iscomar
MS Aallotar 1972-1977 Finland Steamship Company 7,800 GRT Scrapped in Alang, India, 2004
MS Svea Regina
MS Regina
1972-1978
1979
Rederi AB Svea
Effoa
8,020 GRT Scrapped in Alang, India, 2005
MS Bore I
MS Skandia
1973-1980
1980-1983
Steamship Company Bore
Effoa
8,528 GRT Since 2007 MS Rigel for Ventouris Ferries
MS Svea Corona 1975-1984 Rederi AB Svea; Johnson Line 12,348 GRT Scrapped in Aliaga, Turkey, 1995
MS Wellamo
MS Svea Corona
1975-1981
1984-1985
Effoa
Johnson Line
12,348 GRT Since 2007 MS Jupiter for Royal Group Ltd.
MS Bore Star
MS Silja Star
MS Wasa Queen
1976-1980
1980-1986
1992-2000
Bore Line
Effoa
EffJohn
12,348 GRT Since 2001 sailing for Cruise Ferries (a subsidiary of Star Cruises)
MS Finlandia 1981-1990 Effoa 25,905 GRT Since 1990 MS Queen of Scandinavia for DFDS Seaways
MS Silvia Regina 1981-1991 Rederi Ab Svea; Johnson Line 25,905 GRT Since 1994 MS Stena Saga for Stena Line
MS Svea
MS Silja Karneval
1985-1992
1992-1994
Johnson Line
EffJohn
33,829 GRT
34,694 GRT
Since 2008 MS Mega Smeralda for Corsica Ferries
MS Wellamo 1986-1992 Effoa 33,829 GRT Rebuilt into MS Silja Festival 1992
GTS Finnjet 1987-2006 Effoa; EffJohn 32,490 GRT Since 2008 GTS Da Vinci for Club Cruise, due for rebuilding to a cruise ship during 2008
MS Silja Star 1990 Effoa 15,566 GRT Sunk in 1994 as MS Estonia
MS Sally Albatross
MS Silja Opera
1992-1994
2002-2006
EffJohn
Silja Line
25,076 GRT
25,611 GRT
Since 2007 MS Cristal for Louis Cruise Lines
MS Frans Suell
MS Silja Scandinavia
1993-1994
1994-1997
Euroway
EffJohn
35,285 GRT Since 1997 MS Gabriella for Viking Line
MS Stena Invicta
(marketed as Wasa Jubilee)
1998 Silja Line 19,763 GRT Since 2000 MS Color Viking for Color Line
HSC SuperSeaCat Four 2000-2006, summers only SeaContainers 4,465 GRT Since 2006 sailing for SuperSeaCat
HSC SeaCat Denmark 2000 SeaContainers 3,003 GRT Since 2006 HSC Pescara Jet with SNAV
HSC SuperSeaCat Three 2003-2006, summers only SeaContainers 4,465 GRT Since 2006 sailing for SuperSeaCat
HSC SuperSeaCat One summer 2005 SeaContainers 4,465 GRT Since 2006 HSC Almudaina Dos for Acciona Trasmediterranea
1May be specified in gross tonnage (GT) or gross register tons (GRT).

[edit] Fan pages

Silja line has two fanzine pages. SILJAweb is available in English and Estonian and is maintained by Ilja Berunenko. Valkeat laivat as a Finnish language fanzine maintained by Sami Koski. It was originally available from 2003 until October 2007, when the site was closed down as a protest against Tallink "scrapping" the Silja Line brand.[20] However, from 1 January 2008 onwards the site is in the process of being re-established.[21]

[edit] References

  1. ^ (Finnish) Malmberg, Thure; Stampehl, Marko (2007). Siljan viisi vuosikymmentä. Espoo: Frenckellin Kirjapaino Oy, pages 20-22. ISBN 978-951-98405-7-4. 
  2. ^ Malmberg & Stampehl (2007): page 246
  3. ^ (Finnish) Valkeat laivat: Matkustajaliikenteen vaiheita, retrieved 9. 10. 2007
  4. ^ a b (Finnish) Valkeat laivat: Siljavarustamo perustetaan, retrieved 9. 10. 2007
  5. ^ (Finnish) Valkeat laivat: Uusia laivoja, uusia linjoja, retrieved 9. 10. 2007
  6. ^ Malmberg & Stampehl (2007): page 108
  7. ^ Viking Line: 40 Years of Ferry Service, retrieved 9. 10. 2007
  8. ^ a b c d (Finnish) Valkeat laivat: Ympäri vuoden Helsingistä, retrieved 9. 10. 2007
  9. ^ a b (Finnish) Valkeat laivat: Svea, FÅA ja Bore, retrieved 9. 10. 2007
  10. ^ a b c d (Finnish) Valkeat laivat: Valkeat kaunottaret saapuvat, retrieved 9. 10. 2007
  11. ^ a b c d (Finnish) Valkeat laivat: Loistoristelijöiden ja tappiovuosien aikakausi, retrieved 9. 10. 2007
  12. ^ a b c (Finnish) Valkeat laivat: Uudet tuulet puhaltavat, retrieved 9. 10. 2007
  13. ^ (Finnish) Matkalehti 11. 10. 2007: Brändi säilyy ja kehittyy: Siljan 50 vuotta, retrieved 18. 10. 2007
  14. ^ Tallink Silja official website, retrieved 18. 10. 2007
  15. ^ Tallink press release, 11. 04. 2007, retrieved 28. 7. 2007
  16. ^ (Finnish) Turun Sanomat 7. 6. 2007: Galaxy Turun reitille Siljan laivana, retrieved 28. 7. 2007
  17. ^ a b c (Finnish) Turun Sanomat 16. 10. 2007: Enn Pant uskoo Galaxyn nostavan matkustajien määrää Turun-reitillä, retrieved 16. 10. 2007
  18. ^ (Finnish) Turun Sanomat 12. 4. 2007: Tallink tilaa Aker Yardsilta uuden risteilijän Turku-Tukholma -välille, retrieved 1. 10. 2007
  19. ^ Liisa Enkvist (2008-01-12). Turun linjalle tuleva Galaxy myöhästyy lisää (in Finnish). Turun Sanomat. Retrieved on 2008-01-12.
  20. ^ (Finnish) Valkeat Laivat main page, retrieved 17. 10. 2007
  21. ^ Sami Koski. Valkeat Laivat avataan kevään 2008 aikana (pdf) (In Finnish). Valkeat Laivat. Retrieved on 2008-02-01.

[edit] See also

[edit] External links

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