Shirley Polykoff

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Shirley Polykoff (January 18, 1908 – June 4, 1998) was an American advertising executive whose "Does She... Or Doesn't She?" tagline for Clairol skyrocketed sales and earned her a place in the Advertising Hall of Fame.[1]

Born in Brooklyn, she started her career in magazine and retail ad sales before taking a position at Foote, Cone & Belding. In 1955 she took over the Clairol account, and her line helped take the hair color category from $25 million to $200 million annually, with Clairol holding a 50% market share.

She was #24 on the Advertising Age 100 people of the 20th century.

[edit] References

  1. ^ Thomas, Robert McG, Jr. (June 8, 1998). Shirley Polykoff, 90, Ad Writer Whose Query Colored A Nation New York Times

[edit] External links

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