Sevdka

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Svedka is a brand of vodka manufactured in Lidköping, Sweden by the company Reppe AB. The spirit is 80 proof (40% alcohol). A one litre bottle is produced using about 1.5 kg of wheat and spring water. Svedka is bottled unflavored, as well as in citron, clementine, raspberry, and vanilla flavors.

Svedka is priced lower than premium and ultra premium vodkas at about the price of average vodka brands such as Smirnoff.

The design of the bottle takes its form from the classic Swedish medicine bottle of the 18th/19th centuries. It shares a similar design to competitor Swedish vodka Absolut.

Svedka has received several industry awards, including a rating of 93 points from Wine Enthusiast Magazine in 1999 and 2004, and a Gold Medal in the International Wine and Spirit Competition.

It is probably best known in the US for the controversial ad campaign created by the New York-based agency Amalgamated introduced in late 2005, with a futuristic "spokesbot" designed by Stan Winston. The ads make the claim that in the year 2033 Svedka will be the most popular vodka in the world. The ads poke fun at baby boomers, Scientologists and numerous other current pop-culture targets.

Svedka was acquired by New York-based Constellation Brands in March 2007 for about $384 million.

[edit] External links

• Svedka's Official Site

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