Seva Novgorodsev

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Seva Novgorodsev in the BBC World Service studios in 2006.
Seva Novgorodsev in the BBC World Service studios in 2006.

Seva Novgorodsev MBE (Russian: Се́ва Новгоро́дцев, which is a pseudonym, his real name being Vsevolod Borisovich Levenstein (Всеволод Борисович Левенштейн), born on 9 July 1940) is a radio presenter on the BBC Russian Service, and is famous through the former Soviet Union.

He created the music programme «Рок-посевы» (Rock the Seva way) and the chat shows «Севаоборот» (Sevaoborot) and «БибиСева» (BBSeva). He has also written the books «Рок-Посевы» (Rock the Seva way) and «Секс, наркотики, рок-н-ролл» (Sex, drugs, rock 'n' roll).

He was Russia's first radio deejay, and he has also features in a number of films.

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