Seth Roberts

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Seth Roberts is a Professor Emeritus of Psychology at the University of California, Berkeley and a member of the University’s Center for Weight and Health.

Roberts is perhaps best known for his work on self-experimentation, which led to his 2006 book, The Shangri-La Diet. In this book he argues that human weight is regulated by a "set point", the amount of fat the body tries to maintain, and claims that this set point rises with the consumption of calorie-associated flavors and can be lowered by consuming 100-500 flavorless calories per day within a flavor-free window. Flavorless calories may include water with dissolved sucrose or fructose or extra light olive oil. A flavorless window is at least one hour after flavors have been consumed, including tooth-brushing, and waiting one hour before flavors may be consumed.

Roberts's work has been featured in The New York Times Magazine and The Scientist. He himself was a contributor to Spy.

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