Seryoga

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The cover of Russia's No.1

Seryoga (real name Russian: Сергей Васильевич Пархоменко, Sergej Vasil'evič Parhomenko; Belarusian: Сяргей Васільевіч Пархоменка, Siarhiej Vasiljevič Parchomienka, born 1976) is a popular Russian rapper and the owner of "KingRing" record label.

Born in Gomel, Belarus, Seryoga grew up in a tough neighborhood. His music became a unique combination of Russian folk music (chastushki, which features fast pronunciation of lyrics) with modern beats and original lyrics appealing to youth. He rose on the Russian charts with his third single Чёрный Бумер (Chyorniy Bumer, Black BMW E38 (750il)). Initially having background in boxing (as is shown in the video clip of his song "King Ring") he decided to express discontent of growing up in poor neighborhood and life hardships through his art. When he first appeared on Russian MTV, he was branded the "Slavic Eminem". He also became popular in Germany by making the song "2Kaiser" together with the German rapper Azad. After this song he worked with German rapper Megaloh.

One of his songs, King Ring, was eventually chosen by Rockstar Games to be the background music of the Third Trailer of Grand Theft Auto IV, titled "Move up, Ladies"^[1] and is actually used in the game on its "Vladivostok" radio station.

He was also contracted to compose a track for The Music of Grand Theft Auto IV (the music CD included with the special edition of GTA IV) entitled Liberty City: The Invasion^[2], which is also featured on the in-game radio station.