Service journalism

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Service journalism is at its core personal. It promises insights, secrets, strategies, tips and direction to consumers rather than serving as just another piece of entertainment. And in that way, the majority of magazines that sell so well on our newsstands are classifiable as service publications.

Magazines that have succeeded in the area of service journalism include Budget Travel, Better Homes & Gardens, Cosmopolitan, Family Circle, FHM, Glamour, Good Housekeeping, Health, Marie Claire, Men's Fitness, Maxim, Ladies' Home Journal, Men's Health, More, Redbook, Seventeen, Self, Shape, Women's Health and VIVmag, among others.} Most articles talk directly to THE READER (i.e. You).

A few favorite coverlines from service magazines include: 69 Ways to Seduce Your Lover; 10 Rules Even Smart Women Break; One Move to Whittle Your Middle;Your Guide to the Perfect Summer; Get the Hair He'll Love.

Source: http://www.newsletters.org