Sergio Zyman

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Sergio Zyman's record as a master marketer includes tenures with Coca-Cola, PepsiCo and Procter & Gamble. He is best known for his bold actions as the outspoken CMO of Coca-Cola, when he reconceptualized the company's marketing strategy and boosted worldwide annual sales volume from 9 to 15 billion cases-the most explosive growth period in the company's history. This success led Time magazine to name him one of the three key pitchmen of the 20th century. He is also known as the marketer behind New Coke, labeled "the most disastrous product launch since the Edsel" by Forbes Magazine.

Zyman's insights and examples of marketing principles in action de-mystify marketing and explain it as a science, rather than art. In his second book, "Building Brandwidth: Closing the Sale Online," Zyman turns his expert eye to the e-marketing revolution, and explains the futility of Internet marketing that fails to close online sales. His third book, "The End of Advertising As We Know It," examines the one segment of marketing where the most mistakes are made and where the most money is spent, and wasted-advertising- and provides actionable recommendations for improving return on advertising investment. Sergio's latest book, "Renovate Before You Innovate," details time-tested principles for accelerating sustainable organic growth. As a highly-experienced marketing professional and an extremely charismatic communicator, Sergio Zyman is sought after as a speaker by companies and organizations throughout the world. He energizes audiences with his creative genius and dynamic, unpredictable style. In addition, his acute insights have been featured in every major business publication, including The New York Times, The Wall Street Journal, Business Week, and Fortune.

Sergio Zyman is a native of Mexico City. He holds an Executive M.B.A. from Harvard University and has attended graduate schools in London, Paris and Jerusalem.

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