Serge Crasnianski

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Serge Crasnianski is a 65 year old French entrepreneur who founded in 1963 the Grenoble based Key Independent System (KIS). This is the company that brought to the world the compact machine that cuts keys, prints business cards, engraves bracelets etc and can be seen in thousands of corner hardware shops around the world.

After taking KIS worldwide he took over Photo-Me International in 1994 and since then KIS has been Photo-Me's manufacturing business. He became a non-executive Director of PMI in 1990 and an executive Director in 1994. He has been CEO since 1998. In late 2007 he was ousted from this position by a group of major shareholders but has since made a bid to return to an executive position.